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| Tuesday, 14
September 2010 22:29 |
 Where do you advertise when you want to reach
everybody? Transit advertising--placement of print ads on buses and
other vehicles and in bus shelters and train stations--is an
important medium for reaching an audience of all ages, backgrounds
and incomes. You are not just addressing riders with these "moving
billboards." You are reaching families and professionals in their
vehicles, students shopping or right on campus, and tourists
finding their way around...
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| Sunday, 12
September 2010 00:41 |
 A sign walker promotion is a
unique form of advertising involving the saturation of communities
with people holding signs promoting your location with your current
marketing campaign. They are placed in key positions throughout
your business area to get customers going in the right
direction.
Sign walkers can be used to complement a ground sign promotion or
in areas where the ground signs aren't permitted. Sign holders, or
sign walkers as they are sometimes called, are great for...
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| Sunday, 21 March
2010 22:23 |
 This post originally
appeared on the American Express OPEN Forum, where Mashable
regularly contributes articles about leveraging social media and
technology in small business.
For local small businesses, Yelp () isn’t just an option — it’s a
necessity. People in urban centers use it to choose where to go to
dinner, where to buy clothes, and where to be entertained. Users
decide where and how to spend their money using Yelp, so if your
business is local, you need to curate your...
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| Monday, 22 February
2010 15:24 |
 This post originally
appeared on the American Express OPEN Forum, where Mashable
regularly contributes articles about leveraging social media and
technology in small business.
Small businesses stand to increase their local audience and further
their market reach through geolocation platforms, which attach
real-world locations to mobile phones. Here are a few ways
companies can become part of the location tagging world of social
media.
Late last year, Twitter() launched geolocation for...
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| Thursday, 18
February 2010 14:54 |
 A majority of time and at
any place, people can get information on any topic on the internet.
The pieces of information are right at their finger tips and for
this reason; businesses fail to realize that search engine
optimization methods require much time and effort. Among all the
SEO techniques, directory submission is the most time consuming but
is very rewarding. However, before you make the final decision
about submitting to a directory, here are five things that you
should know.
1...
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| Wednesday, 13
January 2010 12:21 |
 Though 2009 was a tough year for
some Yellow Pages directory publishers, the industry is entering
2010 with “fresh optimism,” according to Neg Norton, president of
the Yellow Pages Association (YPA), who noted that small businesses
are beginning to show signs of recovery and growth. At the same
time, publishers are diversifying their business models to
incorporate more online offerings and more interactive
capabilities.
In a blog post on Search Engine Land (via Marketing Charts),
Norton...
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Local
Marketing
