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Infographic Shows People Are Two-Timing on Their TV Sets E-mail
Friday, 24 May 2013 08:29
Marketing Pilgrim - Internet News and Opinion >> 
Memorial Day means the start of the summer blockbuster movie season. This weekend, we’ll all be getting Fast and Furious again along with another Hangover. Next month, Superman returns to the big screen and in July the Lone Ranger rides again. But if you prefer not to fight the crowds, you can also stay home [...]
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What and When Do Social Moms Share E-mail
Friday, 24 May 2013 07:28
Marketing Pilgrim - Internet News and Opinion >> 
One of the great truths of social media is that moms like to share and they’re powerful influencers when they get behind (or are annoyed by) a brand. We know it’s true but we keep studying it to make sure the world hasn’t slipped sideways. The latest fact checkers are ShareThis and Digitas. They surveyed [...]
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Ad of the Week: Paramount Boldly Goes to a Billboard Ad to Promote New Star Trek Flick on Yahoo.com E-mail
Friday, 24 May 2013 07:16
Yahoo! Advertising Blog RSS >> 
Dramatic expandable billboard ad grabs viewers’ attention with a rapid-fire preview and a movie ticket lookup Since 1966, the classic Star Trek saga has boldly gone into new intergalactic territories. To kick off the newest Star Trek movie, “Into Darkness,” Paramount put a new spin on a classic digital ad format by splashing an attention-grabbing [...]
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New Ad Land Cartoon: The Weirdest Part of Being an Agency Creative E-mail
Friday, 24 May 2013 05:49
Yahoo! Advertising Blog RSS >> 
Sometimes your best work can be a little embarrassing Ah, the life of an advertising creative. Our David T. Jones knows it well. The best part of the job? When you’re doing your most important work (dreaming up new ideas), everyone else thinks you’re just goofing off. The worst part? That nagging feeling that the [...]
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Yet Another Hulu Bidder! Yahoo Is In, Too. E-mail
Friday, 24 May 2013 05:39
AllThingsD » Peter Kafka >> 
Add one more name to Hulu bidding derby: Yahoo, which just announced plans to buy Tumblr for $1.1 billion, has made an offer on the video Web site as well.
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JCPenney One of 10 Brands Predicted to Die in Next Year E-mail
Friday, 24 May 2013 03:04
Adweek : Technology >> 

As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition.

Each year, 24/7 Wall St. identifies 10 important brands sold in America that it predicts will disappear within a year's time. This year’s list reflects the brutally competitive nature of certain industries.

Among those potentially headed into obscurity are two magazines—Martha Stewart Living and Road & Track. While some magazines weathered the multi-year decline, these two suffered sharp drops in advertising revenue over the past five years. Magazines also carry the heavy legacy costs of printing, paper and distribution—a problem not shared by their online-only competitors.

In the realm

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Microsoft Humiliates Siri in Biting Parody of Apple's iPad Ads E-mail
Friday, 24 May 2013 02:59
Adweek : Technology >> 

Microsoft says a mouthful in this ad from Crispin Porter + Bogusky. And—surprise!—those words are spoken by Siri, Apple's voice assistant, from an iPad sitting next to a Windows 8 tablet. As the latter wordlessly flips through various features, Siri apologies for being unable to run those programs and perform the same functions. "I'm sorry, I don't update like that," she says. "I'm sorry, I can only do one thing at a time." I half expected a tax app to pop up on the tablet's screen and be greeted by an awkward silence from Siri. Maybe in the sequel. This is Microsoft's second spot in a week to deftly parody a rival's ad style (in this case, Apple's stylish minimalism), following its skewering of Google's Chrome browser. The tablet ad, which references the iPad

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Big Blog Bet, Round 2! Tiger Global Puts $50 Million into WordPress E-mail
Friday, 24 May 2013 02:16
AllThingsD » Peter Kafka >> 
It's a big week for blogs: Julian Robertson's Tiger Global has invested $50 million in Automattic, the parent company of Wordpress.com. Automattic founder Matt Mullenweg says Tiger is buying the shares from early investors and employees, but says the sellers will hold on to "the vast majority" of their Automattic holdings. The announcement comes days after Yahoo's $1.1 billion acquisition of Tumblr.
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Big Blog Bet, Round 2! Tiger Global Puts $50 Million Into WordPress. E-mail
Friday, 24 May 2013 02:16
AllThingsD » Peter Kafka >> 
It's a big week for blogs: Julian Robertson's Tiger Global has invested $50 million in Automattic, the parent company of blogging platform WordPress.com. Automattic founder Matt Mullenweg says Tiger is buying the shares from early investors and employees, but says the sellers will hold on to "the vast majority" of their Automattic holdings. The announcement comes days after Yahoo's $1.1 billion acquisition of Tumblr.
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Jon Stewart on Apple Tax ‘Hearing’ E-mail
Thursday, 23 May 2013 23:00
Marketing Pilgrim - Internet News and Opinion >> 
As Jon Stewart starts to get much less partisan in his skewering of the day’s news he is getting funnier than ever. Here is his take on the Apple tax ‘issue’ in which the company is using legitimate tax loopholes to pay nothing on $44 billion in income. (NOTE: If video window does not show [...]
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Google Reportedly Facing FTC Probe on Display Advertising Tactics E-mail
Thursday, 23 May 2013 22:35
Marketing Pilgrim - Internet News and Opinion >> 
Google looks like it will probably be hiring yet again in their legal department. Well, there is no announcement to that effect but considering the number of countries stepping up to the plate to take a swing at the company for search and display tactics they are probably going to need the help. Bloomberg is [...]
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What If Arrested Development Were Coming Back on YouTube? E-mail
Thursday, 23 May 2013 15:01
Adweek : Technology >> 

A few weeks after the NewFronts—where something like 75 shows were introduced—and what’s the most anticipated Web video series out there? Why, of course, it's Arrested Development.

Of course, that’s entirely unfair.

As we (and everybody) have already chronicled, Arrested Development is a canceled network show that developed a massive cult following and that has teased fans with the possibility of a comeback time and time again.

This weekend, the show will return on Netflix with 17 binge-worthy episodes. Fan anticipation is at a fever pitch. So it’s fair to ask: What would have happened if one of the big players in Web video—say Yahoo or Hulu or AOL—had decided to resurrect it instead? Sure, it’s expensive, way expensive compared to most Web series. But didn’t Yahoo just fork over $1.1 billion for Tumblr? Couldn’t it have put $10 million

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Apple's Newest iPhone Ad Still Says Nothing, Is a Little Less Great E-mail
Thursday, 23 May 2013 14:23
AllThingsD » Peter Kafka >> 
Same song, new verse. But not quite as much fun this time.
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FTC May Not Be Done With Google Yet E-mail
Thursday, 23 May 2013 10:13
Adweek : Technology >> 

The Federal Trade Commission may not be done with Google yet, opening a new investigation into whether the search giant abuses its market-leading position to curb competition in display advertising, according to a Bloomberg News report

Google reported $2.26 billion in display ad revenue in the U.S. last year, a figure that is projected to hit $3.11 billion this year, according to eMarketer. Google's 15 percent share of the market bests Facebook (14.5 percent), Yahoo (9 percent), Microsoft (4.5 percent) and AOL (3.5 percent).

According to Bloomberg, the FTC is examining whether Google's DoubleClick ad network and its planning and buying tools force ad buyers to purchase ads in other Google services and avoid competing nets like Yahoo and Microsoft.

The probe would come five months after the FTC concluded a two-year investigation into whether Google unfairly manipulated its search results. To the disappointment

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Mobile Matters: The Differences between Tablet and Smartphone Users E-mail
Thursday, 23 May 2013 10:06
Yahoo! Advertising Blog RSS >> 
Smartphone and tablet users have unique preferences, and savvy mobile marketers can use them to create better campaigns All mobile devices are not created equal, and we’re not just talking about screen size. A new report by Forrester Research shares insights into the different habits and preferences of tablet and smartphone users. Marketers can use [...]
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Facebook Users Watched 740 Million Videos in April. . And Only Came in Second E-mail
Thursday, 23 May 2013 09:36
Marketing Pilgrim - Internet News and Opinion >> 
If you think 740 million video views sounds like a lot, prepare yourself for a shock. According to the latest comScore Video Metrix’s report, YouTube visitors (in combination with other Google properties) watched 13 billion videos in April. Yes, billion with a ‘b’. What’s really fascinating is the rate of the climb. Look at these [...]
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Tremor Video Files for IPO E-mail
Thursday, 23 May 2013 09:10
AllThingsD » Peter Kafka >> 
The video ad network has been looking to go public for a long time. More video IPOs likely this year.
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Target’s New Cartwheel Takes the Long Way Around to Digital Couponing E-mail
Thursday, 23 May 2013 06:47
Marketing Pilgrim - Internet News and Opinion >> 
Target recently launched a new digital coupon app called Cartwheel that is supposed to make shopping more social. It begins with a great idea; personalized digital coupons but from there, the wheel gets a little wobbly. Here’s how it works. First, you have to log on to the Cartwheel site and sign-up using your Facebook [...]
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Netflix Still Says "House of Cards" Did Great, but Still Won't Talk Ratings E-mail
Thursday, 23 May 2013 05:25
AllThingsD » Peter Kafka >> 
It would be pretty amazing if the company said its first original show did as well as "The Walking Dead." But Netflix says it didn't say that.
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BBC's Experimental 'Perceptive Radio' Will Personalize Content E-mail
Thursday, 23 May 2013 04:58
Adweek : Technology >> 

BBC has developed an experimental piece of hardware called Perceptive Radio that intelligently changes broadcasts based on the listener's location, weather, the level of background noise and other factors. The radio, unveiled at the Thinking Digital Conference today, is the first of its kind, according to BBC News.

The device was created by BBC's Future Media North Lab division. The group also produced a computer-generated radio drama that altered its script based on factors such as weather.

Perceptive Radio streams audio over a WiFi connection, with a light sensor, a proximity sensor and a microphone to monitor background noise. The radio will soon be tested in homes to see how it can be applied to real-world scenarios.

Perceptive Radio could have implications for future personalized advertising. The Next Web reported that the technology will soon be open source, so it can be

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