| Friday, 24 May 2013
08:29 |
Marketing Pilgrim
- Internet News and Opinion >>
Memorial Day means the start of the summer
blockbuster movie season. This weekend, we’ll all be getting Fast
and Furious again along with another Hangover. Next month, Superman
returns to the big screen and in July the Lone Ranger rides again.
But if you prefer not to fight the crowds, you can also stay home
[...]
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| Friday, 24 May 2013
07:28 |
Marketing Pilgrim
- Internet News and Opinion >>
One of the great truths of social media is that
moms like to share and they’re powerful influencers when they get
behind (or are annoyed by) a brand. We know it’s true but we keep
studying it to make sure the world hasn’t slipped sideways. The
latest fact checkers are ShareThis and Digitas. They surveyed
[...]
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| Friday, 24 May 2013
07:16 |
Yahoo! Advertising Blog RSS >>
Dramatic expandable billboard ad grabs viewers’
attention with a rapid-fire preview and a movie ticket lookup Since
1966, the classic Star Trek saga has boldly gone into new
intergalactic territories. To kick off the newest Star Trek movie,
“Into Darkness,” Paramount put a new spin on a classic digital ad
format by splashing an attention-grabbing [...]
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| Friday, 24 May 2013
05:49 |
Yahoo! Advertising Blog RSS >>
Sometimes your best work can be a little
embarrassing Ah, the life of an advertising creative. Our David T.
Jones knows it well. The best part of the job? When you’re doing
your most important work (dreaming up new ideas), everyone else
thinks you’re just goofing off. The worst part? That nagging
feeling that the [...]
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| Friday, 24 May 2013
05:39 |
AllThingsD » Peter
Kafka >>
Add one more name to Hulu bidding derby: Yahoo,
which just announced plans to buy Tumblr for $1.1 billion, has made
an offer on the video Web site as well.
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| Friday, 24 May 2013
03:04 |
Adweek :
Technology >>
As new brands are brought to life in the evolution of various
verticals, others will inevitably give up the ghost. While
obsolesence related to industrial shifts is the No. 1 killer of
outdated concepts or companies, other factors may guide the
executioner's hand, including failure to innovate, cash flow issues
and heavy competition.
Each year, 24/7
Wall St. identifies 10 important brands sold in America that it
predicts will disappear within a year's time. This year’s list reflects the brutally
competitive nature of certain industries.
Among those potentially headed into obscurity are two
magazines—Martha Stewart Living and Road & Track. While some
magazines weathered the multi-year decline, these two suffered
sharp drops in advertising revenue over the past five years.
Magazines also carry the heavy legacy costs of printing, paper and
distribution—a problem not shared by their online-only
competitors.
In the realm
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| Friday, 24 May 2013
02:59 |
Adweek :
Technology >>
Microsoft says a mouthful in this ad from Crispin Porter +
Bogusky. And—surprise!—those words are spoken by Siri, Apple's
voice assistant, from an iPad sitting next to a Windows 8 tablet.
As the latter wordlessly flips through various features, Siri
apologies for being unable to run those programs and perform the
same functions. "I'm sorry, I don't update like that," she says.
"I'm sorry, I can only do one thing at a time." I half expected a
tax app to pop up on the tablet's screen and be greeted by an
awkward silence from Siri. Maybe in the sequel.
This is Microsoft's second spot in a week to deftly parody a
rival's ad style (in this case, Apple's stylish minimalism),
following its skewering
of Google's Chrome browser. The tablet ad, which references the
iPad
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| Friday, 24 May 2013
02:16 |
AllThingsD » Peter
Kafka >>
It's a big week for blogs: Julian Robertson's
Tiger Global has invested $50 million in Automattic, the parent
company of Wordpress.com. Automattic founder Matt Mullenweg says
Tiger is buying the shares from early investors and employees, but
says the sellers will hold on to "the vast majority" of their
Automattic holdings. The announcement comes days after Yahoo's $1.1
billion acquisition of Tumblr.
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| Friday, 24 May 2013
02:16 |
AllThingsD » Peter
Kafka >>
It's a big week for blogs: Julian Robertson's
Tiger Global has invested $50 million in Automattic, the parent
company of blogging platform WordPress.com. Automattic founder Matt
Mullenweg says Tiger is buying the shares from early investors and
employees, but says the sellers will hold on to "the vast majority"
of their Automattic holdings. The announcement comes days after
Yahoo's $1.1 billion acquisition of Tumblr.
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| Thursday, 23 May
2013 23:00 |
Marketing Pilgrim
- Internet News and Opinion >>
As Jon Stewart starts to get much less partisan
in his skewering of the day’s news he is getting funnier than ever.
Here is his take on the Apple tax ‘issue’ in which the company is
using legitimate tax loopholes to pay nothing on $44 billion in
income. (NOTE: If video window does not show [...]
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| Thursday, 23 May
2013 22:35 |
Marketing Pilgrim
- Internet News and Opinion >>
Google looks like it will probably be hiring yet
again in their legal department. Well, there is no announcement to
that effect but considering the number of countries stepping up to
the plate to take a swing at the company for search and display
tactics they are probably going to need the help. Bloomberg is
[...]
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| Thursday, 23 May
2013 15:01 |
Adweek :
Technology >>
A few weeks after the NewFronts—where something like 75 shows were introduced—and
what’s the most anticipated Web video series out there? Why, of
course, it's Arrested Development.
Of course, that’s entirely unfair.
As we (and everybody) have already chronicled, Arrested
Development is a canceled network show that developed a massive
cult following and that has teased fans with the possibility of a
comeback time and time again.
This weekend, the show will return on Netflix with 17
binge-worthy episodes. Fan anticipation is at a fever pitch. So
it’s fair to ask: What would have happened if one of the big
players in Web video—say Yahoo or Hulu or AOL—had decided to
resurrect it instead? Sure, it’s expensive, way expensive
compared to most Web series. But didn’t Yahoo just fork over $1.1 billion for Tumblr?
Couldn’t it have put $10 million
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| Thursday, 23 May
2013 14:23 |
AllThingsD » Peter
Kafka >>
Same song, new verse. But not quite as much fun
this time.
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| Thursday, 23 May
2013 10:13 |
Adweek :
Technology >>
The Federal Trade Commission may not be done with Google yet,
opening a new investigation into whether the search giant abuses
its market-leading position to curb competition in display
advertising, according to a Bloomberg News report.
Google reported $2.26 billion in display ad revenue in the U.S.
last year, a figure that is projected to hit $3.11 billion this
year, according to eMarketer. Google's 15 percent share of the
market bests Facebook (14.5 percent), Yahoo (9 percent), Microsoft
(4.5 percent) and AOL (3.5 percent).
According to Bloomberg, the FTC is examining whether Google's
DoubleClick ad network and its planning and buying tools force ad
buyers to purchase ads in other Google services and avoid competing
nets like Yahoo and Microsoft.
The probe would come five months after the FTC concluded a
two-year investigation into whether Google unfairly manipulated its
search results. To the disappointment
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| Thursday, 23 May
2013 10:06 |
Yahoo! Advertising Blog RSS >>
Smartphone and tablet users have unique
preferences, and savvy mobile marketers can use them to create
better campaigns All mobile devices are not created equal, and
we’re not just talking about screen size. A new report by Forrester
Research shares insights into the different habits and preferences
of tablet and smartphone users. Marketers can use [...]
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| Thursday, 23 May
2013 09:36 |
Marketing Pilgrim
- Internet News and Opinion >>
If you think 740 million video views sounds like
a lot, prepare yourself for a shock. According to the latest
comScore Video Metrix’s report, YouTube visitors (in combination
with other Google properties) watched 13 billion videos in April.
Yes, billion with a ‘b’. What’s really fascinating is the rate of
the climb. Look at these [...]
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| Thursday, 23 May
2013 09:10 |
AllThingsD » Peter
Kafka >>
The video ad network has been looking to go
public for a long time. More video IPOs likely this year.
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| Thursday, 23 May
2013 06:47 |
Marketing Pilgrim
- Internet News and Opinion >>
Target recently launched a new digital coupon app
called Cartwheel that is supposed to make shopping more social. It
begins with a great idea; personalized digital coupons but from
there, the wheel gets a little wobbly. Here’s how it works. First,
you have to log on to the Cartwheel site and sign-up using your
Facebook [...]
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| Thursday, 23 May
2013 05:25 |
AllThingsD » Peter
Kafka >>
It would be pretty amazing if the company said
its first original show did as well as "The Walking Dead." But
Netflix says it didn't say that.
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| Thursday, 23 May
2013 04:58 |
Adweek :
Technology >>
BBC has developed an experimental piece of hardware called
Perceptive Radio that intelligently changes broadcasts based on the
listener's location, weather, the level of background noise and
other factors. The radio, unveiled at the Thinking Digital
Conference today, is the first of its kind, according to BBC News.
The device was created by BBC's Future Media North Lab division.
The group also produced a computer-generated radio drama that
altered its script based on factors such as weather.
Perceptive Radio streams audio over a WiFi connection, with a
light sensor, a proximity sensor and a microphone to monitor
background noise. The radio will soon be tested in homes to see how
it can be applied to real-world scenarios.
Perceptive Radio could have implications for future personalized
advertising. The Next Web reported that the technology will
soon be open source, so it can be
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