To promote its vision of balancing work and play, Miller64 has rolled out a Web video series called The Sub, in which professional athletes lend a hand to underdog recreational sports teams so they can beat their rivals.

The five-episode series, produced by Alloy Digital's recently acquired DBG, covers flag football, basketball, beach volleyball, soccer and softball. In the first installment, the flag football team Bingo Bango Bongo faces its rival, TBD. But Bingo Bango Bongo's quarterback, James, pulls a muscle mid-game. The team is despondent.

But fear not, players,  former NFL great Terrell Owens happens to be available to help out. In the end, Bingo Bango Bongo beats TBD, but it's not a blowout. Everyone shakes hands and enjoys a few Miller64s, of course.

"Miller64 is a brand

Mobile advertising can be tricky. You’re dealing with smaller screens, shorter attention spans and limited bandwidth in some cases. None of that has stopped YouTube from tripling their mobile ad sales in the last six months. Bloomberg estimates $350 million in revenue. That means mobile is bringing in between 20% and 25% of YouTube’s yearly [...]

Google searches often lead consumers to websites that sell fake drugs and other counterfeit goods, Mississippi Attorney General Jim Hood charged. Some of the offending sites, Hood said Thursday, are also advertising with Google.

Hood is co-chair of the National Association of Attorneys General Intellectual Property Committee. The AGs are concerned that Google's search algorithms too often lead consumers to known rogue sites that often top search results.

Unsatisfied with Google's April 19 response letter to the charges, Hood has now invited Google's CEO Larry Page to address them in person at a national meeting of the attorneys general on June 18 in Boston.

"On every check we have made, Google's search engine gave us easy access to illegal goods including websites which offer dangerous drugs without a prescription, counterfeit goods of every description, and infringing copies of movies, music, software and games," Hood said. "This

Google searches often lead consumers to websites that sell fake drugs and other counterfeit goods, Mississippi Attorney General Jim Hood charged. Some of the offending sites, Hood said Thursday, are also advertising with Google.

Hood is co-chair of the National Association of Attorneys General Intellectual Property Committee. The AGs are concerned that Google's search algorithms too often lead consumers to known rogue sites that often top search results.

Unsatisfied with Google's April 19 response letter to the charges, Hood has now invited Google's CEO Larry Page to address them in person at a national meeting of the attorneys general on June 18 in Boston.

"On every check we have made, Google's search engine gave us easy access to illegal goods including websites which offer dangerous drugs without a prescription, counterfeit goods of every description, and infringing copies of movies, music, software and games," Hood said. "This

If you want to buy a virtual cow on Facebook, you have to use virtual money. Seems like a fair trade, doesn’t it? Except for the fact that you have to use real money to buy the virtual money to buy the virtual cow and then that virtual payment has to be converted back to [...]

Since native became the hottest buzzword in advertising, digital marketers have struggled to agree on what it is, giving rise to an untold number of articles and panels devoted to the subject. Native is often used interchangeably with other, non-disruptive forms of advertising, like sponsored or branded content, and so while some would say native has been around for years in the form of newspaper and magazine advertorials—even fashion ads in glossies—others would define it more narrowly (cynically?) as advertising that closely resembles editorial. In practice, native advertising is often limited to a single media platform and is sharable across social media, but whether that’s fundamental to being native is up for debate.

Now, the IAB is trying to bring some clarity to the Babel-like confusion with the creation of a new Native Advertising Task Force. The task force will aim to come up with a concrete

Facebook is reshuffling the deck when it comes to its 27 different ad units, and six months from now, fewer than half the cards will be in play.

The Menlo Park, Calif.-based company revealed today it plans to dramatically slash and reshape its bevy of paid promotional products. Among the more noteworthy moves: Facebook Offers, at least in the e-commerce sense, are being phased out while Sponsored Stories will soon no longer exist as stand alone units—though the social-context ads will be integrated into several different ad units.

So in essence, Facebook is consolidating its ad roster to theoretically give brands fewer-but-better options. With Facebook Offers, retailers can still utilize the promos but only for in-store applications. Evidently, the social giant decided that e-commerce offers were driving traffic away from its property at an uneasy clip. Facebook is also removing

The bad news: Facebook still doesn't know the best way to sell ads to its billion users. The good news: Facebook is still making billions of dollars while it figures it out.

In the latest edition of Mobile Matters, Josh Levine of Yahoo! Mobile shares one of his favorite best practices for mobile marketers Editor’s note: “Mobile Matters” is our ongoing series that focuses on the top issues, challenges and opportunities in mobile marketing. Today we talking to Josh Levine, National Director for CPG/Health and Wellness on [...]

Opening up a new front in the war on patent trolls, a group of lawmakers—led by Reps. Judy Chu (D-Calif.) and Blake Farenthold (R-Tex.)—urged the Federal Trade Commission to get into the fight. In a letter to FTC chairwoman Edith Ramirez, the 18 lawmakers urged the commission to use its authority to examine whether patent assertion entities are engaging in unfair and deceptive business practices. 

Although the FTC is no stranger to the activities of patent assertion entities (aka patent trolls), holding a workshop late last year, the focus was on the impact of PAEs on innovation and competition, rather than unfair or deceptive business practices that could potentially come under the FTC's statutory authority.

The lawmakers were inspired by a recent suit filed last month by the Vermont Attorney General William Sorrell