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Companies struggle to keep up as more customers turn to Twitter for answers E-mail
Tuesday, 25 March 2014 09:11
Marketing Pilgrim - Internet News and Opinion >> 
This past January, Simply Measured monitored 32 dedicated customer service Twitter accounts. They tallying up the number of incoming and outgoing Tweets, calculated response times and posted their results in a brand new report. Lucky for you, they gave me some of the numbers so you don’t have to do darn thing right now but […]
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Unilever's Debbie Weinstein Heads to Google E-mail
Tuesday, 25 March 2014 09:11
Adweek : Technology >> 

Debbie Weinstein is leaving Unilever for Google, Adweek has learned.

Weinstein has served in three international executive roles for the packaged goods giant since 2009, most recently as vp of global media. A big highlight from her tenure at Unilever was last year's viral hit Real Beauty Sketches for Dove.

Weinstein is joining Benjamin Faes' European group as Google continues "pushing into brand building for the web," said a source. Faes, manager director, media and platform, leads the search player's platform team in London.

Google hopes she can bring some of that "Sketches" magic with her, as its brand-based initiatives grow. For instance, the Mountain View, Calif.-based company introduced a brand partner program at Cannes last year for YouTube. Also in 2013, Google signed Upfront deals with media agency MediaVest.

So,

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Facebook Buys Oculus for $2 Billion E-mail
Tuesday, 25 March 2014 09:10
Adweek : Technology >> 

Facebook’s just announced a $2 billion deal to buy Oculus VR, the immersive virtual reality headset maker. In the announcement, CEO Mark Zuckerberg reiterated his company's mobile-first focus while stating that the Oculus headset sets the stage for the future of entertainment and communications.

The Irvine, Calif.-based company's Oculus Rift headset covers the eyes of users and plants them in a virtual reality world in which they can play games, watch movies and interact in new ways. It made considerable buzz at South by Southwest Interactive earlier this month.

"Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate," Zuckerberg said in a press release.

In 2012, Oculus raised $2.5 million in a campaign on Kickstarter, the crowdfunding

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Target Is Washington's Poster Child for Data Breach Debate E-mail
Tuesday, 25 March 2014 08:23
Adweek : Technology >> 

Target is quickly becoming the poster child for Washington policymakers anxious to find a solution to curb the growing number of data breaches that steal and compromise the personal information of millions of consumers. 

In advance of the Senate Commerce Committee's hearing on cyber attacks and data breaches, the committee released a staff report today analyzing the Target breach and how the retailer missed several opportunities to stop it.

Using a Lockheed Martin approach called a "kill chain" analysis, the report pinpoints exactly where Target went wrong from the moment attackers took advantage of weak security at a Target vendor that provided the hackers with a foothold into Target's inner network. From there, things went downhill fast, the staff report concluded.

The report is expected to be the focal point of tomorrow's

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Attack of the Clones: Facebook expands lookalike marketing options E-mail
Tuesday, 25 March 2014 07:40
Marketing Pilgrim - Internet News and Opinion >> 
If your current customers like using your product then there’s a good chance that people who are like your current customers who would like your product, too. That’s the concept behind Facebook’s lookalike advertising and I have to admit, it’s doing my brain in. The short story is this: starting this week, Facebook advertisers will […]
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Adobe-SAP Deal Brings Ads and CRM Together E-mail
Tuesday, 25 March 2014 07:11
Adweek : Technology >> 

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade, while SAP customers include Nissan, Under Armour and Edmunds Optics, per their websites.

Most observers see the partnership as a shot across the bow at software competitors Salesforce, Oracle and IBM. At the same time, Melissa Webster, IDC analyst, suggests that there's work to be done if Adobe and SAP want to create the ultimate marketing cloud.

"They still need to partner with the advertising/digital agencies to create personalized, engaging customer experiences for brands," she contended. "I think this new partnership will make it a lot easier for the advertising/marketing agencies to work with Adobe

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BlackBerry Messenger Debuts Slate of Ad Products E-mail
Tuesday, 25 March 2014 03:37
Adweek : Technology >> 

BlackBerry is introducing ads and virtual stickers into its messenger app as it tries to squeeze value from its core communication service. BlackBerry executives were in New York last week showing off the new native advertising formats on Messenger.

Waterloo, Ont.-based BlackBerry is starting to sell sponsored content on brand channels inside the mobile app. Brands like Rolling Stone, Disney and MarketWatch post content to Messenger for subscribers to follow. Additionally, brands can buy sponsored positions called Featured Placements to promote their channels, and there will be sponsored posts like there are on Facebook within the brands’ content feeds.

“It comes with a couple of in built sponsored content opportunities,” David Proulx, BBM senior director, told Adweek. “So there are native formats that allow brands to reach out to that broader

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Top 10 Auto Brands for Sprint Subscribers E-mail
Tuesday, 25 March 2014 02:43
Adweek : Technology >> 

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages. And such cars-focused direct marketers have slowly been shifting their focus from desktop to mobile in terms of not only search promos but also location-based banner ads

While which brand is winning the lead gen war is hard to pin down, Toyota appears victorious in the battle for Sprint subscribers. A study from the telecom's Pinsight Media+ division today shows well for a handful of automakers, while others like Lexus and Dodge have some work to do with this mobile audience.

Kansas City, Mo.-based Sprint pulled data from activity on its network for the month of January, while looking at millions of unique mobile viewers. Check out the infographic below, which

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Retailers Are Using Data-Based Approaches to Fight Showrooming E-mail
Tuesday, 25 March 2014 01:57
Adweek : Technology >> 

Technology has given consumers the ability to be multichannel shoppers, giving rise to the showrooming phenomenon whereby people check out the merchandise in the stores, then go online and buy it elsewhere for less.

But retailers are fighting back, with data-driven tactics and other methods of getting shoppers to spend money with them.

While their budgets aren’t changing drastically, retailers are becoming more channel-agnostic as they encourage people to shop wherever they’d like–online, in stores or over the phone.

Per Kantar Media, retail ad spending rose just 5 percent to $16.3 billion in 2012 over 2010 and slightly declined in the first three quarters of 2013 versus the year-ago period, from $11.1 billion to $10.9 billion. However, retail Internet advertising grew 41 percent from 2010 to 2012, according to Kantar. As Peter

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McDonald’s shows interactivity is next for out-of-home media E-mail
Monday, 24 March 2014 23:48
Latest Advertising content from Econsultancy >> 

‘Little Piccadilly’ is the world's first digital advertising screen to be fully interactive 24/7, 365 days a year.

As people pass by the McDonald’s screen, they will be invited to create their own animated character and send it directly to the Piccadilly screen via their smartphone, or share it via social media if they aren't in the square.

The imagery changes depending on seasonality, time and weather conditions.

                       

One would expect this already popular tourist spot to enjoy increased engagement, especially from younger audiences keen to create their own characters.

McDonald’s plans to continue the interactivity and roll out games and message boards on the screen in the future. It’s interesting

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Helping Brands Manage Social in a New Way E-mail
Monday, 24 March 2014 21:32
Adweek : Technology >> 

Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it.

Companies like Percolate, fresh off a $24 million fundraising round, help brands and agencies develop their content marketing. Then, there are players like Gnip, which indexes all of Twitter, and Brandwatch, which analyzes all this information.

Brands are always finding new social sites to engage, new types of content to create—and more ways to message.

Noah Brier, CEO of Percolate, likes to say marketers used to create five messages a year and now they create five a minute—Vine videos, Twitter replies, Instagram photos.

“Content is the atomic unit of marketing,” said Brier, whose company announced last week that it had raised funding

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Confessions of a Data Broker E-mail
Monday, 24 March 2014 21:25
Adweek : Technology >> 

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those piles of junk mail. Then along came the Internet and the ability to track consumer browsing behavior, enabling data brokers to synch online and offline data. Brokers became the new villain in the privacy debate, subject to investigations by policy makers.

Privacy hawks swooped in mostly on Acxiom, one of the largest brokers, with 8,000 clients like Macy’s, Hearst and Starcom. It’s been busy striking deals with Facebook, BlueKai, Yahoo and other Internet and consumer research companies to provide a more robust set of variables. Expected to generate $1.1 billion in 2013 revenue, Acxiom gathers information on some 700 million consumers, with up to

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PHD's Millennials Talk About Their Generation on Vine E-mail
Monday, 24 March 2014 21:00
Adweek : Technology >> 

The marketing world desperately wants to know how to reach millennials, so it seems ingeniously simple that PHD partners with the University of Georgia's Grady College of Journalism to tap its advertising students' inherent knowledge on the subject. The Omnicom-owned media agency has chosen a handful of  students every year since 2012 to embark on a six month research study.

"We get their opinions about the world we are living in today," explained Tara Nolan, PHD's director of marketing. "They do focus groups, and provide their own opinions based on questions we task them with."

PHD has been taking it up a notch in recent weeks, bringing the ad students to South by Southwest Interactive for the first time to contribute to a Tumblr blog about the marketing-tech happenings

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Disney Acquires Maker Studios E-mail
Monday, 24 March 2014 09:03
Adweek : Technology >> 

Disney has acquired Maker Studios, the digital video network that distributes such strange hits as PewDiePie and Shay Carl (the work of co-founder Shay Carl Butler), as well as a series of fashion-related shows for women, and even syndicates old-school cartoons for kids under its Cartoonium imprint. Founded in 2009, the network boasts more than 380 million subscribers across all 55,000 of its channels and generates 5.5 billion viewers a month.

The leadership of Maker will report to Jay Rasulo, Disney CFO and one of the two men in contention for the Disney CEO and chairman job when Bob Iger steps down (the other is Thomas Staggs, who heads the parks division). “Short-form online video is growing at an astonishing pace and with Maker Studios, Disney will now be at the center of this dynamic industry

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Sports goes for the mobile ad gold with near 500 perecent growth in spending E-mail
Monday, 24 March 2014 08:13
Marketing Pilgrim - Internet News and Opinion >> 
2013 was a big year for mobile advertising. An unprecedented number of companies and industries spent more than $3 billion in just the first half of the year versus $1.2 billion in the first half of 2012. But that’s just half the story. For the rest, we turn to the newly released “2013 Year in […]
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Random acts of content marketing leave customers wanting more E-mail
Monday, 24 March 2014 07:14
Marketing Pilgrim - Internet News and Opinion >> 
Only one in three marketers describes their own content marketing as effective. How’s that for a bold, beginning of the week statement? It comes from a new report from Forester Research called “Build Your Content Brand By Delivering Customer Value” and that pretty much says it all right there. The report says that marketers, in […]
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Apple and Comcast in Talks for Streaming Partnership? E-mail
Monday, 24 March 2014 06:43
Adweek : Technology >> 

Could Comcast users say goodbye to fuzzy, buffering videos and hello to fast, HD-quality content thanks to a rumored deal with Apple? 

The Wall Street Journal reported that unnamed sources say Apple and Comcast are negotiating a streaming television service deal that would give the cable giant's customers who own Apple set-top boxes preferential treatment on its network. 

When everyone in the network is trying to access too much online content simultaneously, the "last mile"—the final part of the cable wires that delivers service to the customers—tends to get congested.

Internet service providers argue that content makers that absorb a lot of bandwith should be responsible for hogging the space. However, the other side is preaching net neutrality, which hinges on the idea that all data online should be

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Infographic: Consumers Just Say No to In-Store Tracking E-mail
Monday, 24 March 2014 05:43
Adweek : Technology >> 

Given the choice, consumers are likely to just say "no" to their movements being tracked in retail stores via their smart phones. According to a new survey by Chicago-based OpinionLab, 8 out of 10 consumers don't want to be tracked without giving their explicit consent. A large majority, 64 percent, said they should only be tracked if they opt-in or sign up to participate in a program, a response that is directly contrary to the opt-out platform adopted by 11 mobile location analytics firms. Nearly a quarter of shoppers or 24 percent believe retailers shouldn't do any in-store tracking at all. Even promises of a better shopping experience didn't change consumers' minds with 88 percent saying it wouldn’t make any difference. But what might make a difference is if retailers provided some incentive for participating, like discounts or free products. In the wake of data breaches at big

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Pinterest Readies for Its Big Ad Business Rollout E-mail
Monday, 24 March 2014 04:16
Adweek : Technology >> 

Pinterest is the name on the lips of digital advertising execs, brands and just about everyone else in the marketing industry today, as the popular social networking site prepares to launch its much talked-about ad business.

The rollout is planned for the second quarter, according to The Wall Street Journal, which notes that there is “pent-up demand” among brands seeking a comfortable seat on the Pinterest bandwagon. Marketers see a huge opportunity in partnering with the scrapbooking site to seamlessly weave promotional content into its platform, which seems tailor-made for such advertising with image-focused posts in categories like apparel, home goods, food and travel destinations. On other sites, especially Facebook, ads do not appear to be appreciated in the same way.

Pinterest announced plans to test a promoted unit

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Pinterest Readies for Its Big Ad Business Roll-Out E-mail
Monday, 24 March 2014 03:14
Adweek : Technology >> 

Pinterest is the name on the lips of digital advertising execs, brands and just about everyone else in the marketing industry today, as the popular social networking site prepares to launch its much talked-about ad business.

The rollout is planned for the second quarter, according to The Wall Street Journal, which notes that there is “pent-up demand” among brands seeking a comfortable seat on the Pinterest bandwagon. Marketers see a huge opportunity in partnering with the scrapbooking site to seamlessly weave promotional content into its platform, which seems tailor-made for such advertising with image-focused posts in categories like apparel, home goods, food and travel destinations. On other sites, especially Facebook, ads do not appear to be appreciated in the same way.

Pinterest announced plans to test a promoted unit

Read more...
 
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