Rupert Murdoch misses his numbers, and writes down the value of his publishing businesses.

August 14 webinar reviews our global study into what moms want---and how marketers can connect with them It's a notion that's at once heart-warming and heart-breaking---moms around the world say that intimate family moments are what they treasure most, but their busy lifestyles make them harder and harder to come by. That's one of the [...]

Facebook has announced beta tests on two new options that will help app developers raise their profit margin. First up is Mobile Ads for Apps. Finding a way to monetize Facebook Mobile has been a problem but this sounds like the perfect solution. This new ad unit takes advantage of the natural connection between mobile [...]

Useful for those of us who use the video service as an $8-a-month babysitter.

The paper bought the original content farm for $410 million in 2005. Now it's set to sell it to Answers.com for $270 million.

It is being reported this morning that Apple is now involved in talks to purchase Pinterest’s closest thing to a rival, The Fancy. Admittedly I personally don’t know much about Fancy other than the name is bit weird (Is it Fancy or The Fancy? Does it play off the idea of wanting or ‘fancying’ something? [...]

While some folks see no difference between smartphones and tablets, it turns out that more than 65 percent of tablet owners primarily use the devices in their homes, according to a study conducted by Nielsen, mobile ad network xAd and call measurement firm Telmetrics.

The study stems from an online survey of 1,500 U.S. smartphone and tablet users and Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users, and specifically looked at restaurant, auto and travel searches conducted on smartphones and tablets.

For smartphones “the majority of use [more than 65 percent] is on the go; tablets is at home,” said Monica Ho, vp of marketing at xAd. “A lot of what we’re seeing with tablets is [the devicess] are now being [used for] what you would typically do on desktop.”

Whether it be restaurant, auto or travel-related, tablet users usually check out a brand’s website as opposed to an

While some folks see no difference between smartphones and tablets, it turns out that more than 65 percent of tablet owners primarily use the devices in their homes, according to a study conducted by Nielsen, mobile ad network xAd and call measurement firm Telmetrics.

The study stems from an online survey of 1,500 U.S. smartphone and tablet users and Nielsen’s Smartphone Analytics Panel of 6,000 Apple and Android users, and specifically looked at restaurant, auto and travel searches conducted on smartphones and tablets.

For smartphones “the majority of use [more than 65 percent] is on the go; tablets is at home,” said Monica Ho, vp of marketing at xAd. “A lot of what we’re seeing with tablets is [the devicess] are now being [used for] what you would typically do on desktop.”

Whether it be restaurant, auto or travel-related, tablet users usually check out a brand’s website as opposed to an

We talk a lot about analytics. We collect a lot of data. We know that there is business value in data. If we know all of this why is it that marketers are finding it so hard to truly use analytics? There are many reasons and a recent study by eConsultancy and Lynchpin (repackaged by [...]

Demand Media had reason to be upbeat this afternoon on its earnings call, as the company exceeded earnings expectations with revenue up 17 percent in the second quarter of the year. The company also turned a modest profit for its first quarter ever as a public company and announced the promotion of Michael Blend to president and COO.

Richard Rosenblatt, chairman and CEO of Demand Media, said in a statement that the company will continue to expand its content platform into mobile, video and international channels. "We also see significant opportunities in the new generic Top Level Domain process and invested over $18 million in Q2 in what we believe is a seminal event for the Internet and our leading registrar."

During the call, Demand stressed the high returns of its video initiatives, which it noted were much higher than text content. Rosenblatt said that as long as the traffic to Demand's