A huge spike in broadband use for mobile devices -- when they're still in your house. Apple accounts for nearly half of that.

Major moves will grow our audience, deepen consumer engagement, and create options for advertisers In case you missed it, Monday was a big news day for Yahoo!. In the morning, we announced an agreement to acquire Tumblr, one of the world’s fastest-growing media networks. In the afternoon, we announced major updates to Flickr, the world’s [...]

Time will tell if Yahoo's Tumblr deal eventually produces a similarly disappointing fate, but in the meantime, advertisers might want to take note because the acquisition says a lot about how Yahoo views them.

To start, it pays to understand what Tumblr is and isn't. What it is: a hugely popular blogging platform with a young, hip audience. What it isn't: a profitable blogging platform with an audience craving ads.

But ads are just what Yahoo's Mayer has in store. While promising "not to screw up" what the Tumblr team has created, on a conference call discussing the acquisition, Mayer made it clear that Yahoo already has definite ideas for monetizing a service that reportedly generated just $13m in revenue last year.

"Tumblr already does some advertising, though minimal, in [its dashboard] feed. We would like to look at them and understand how we could introduce ads — in a very light ad

Yahoo says it acquired 300 million new users yesterday. But, for now, the number advertisers care about will be much smaller.

As we look over the horizon and can catch a glimpse of summer , Marketing Pilgrim would like to take a moment to say thank you to some very important people to us: our sponsors. Since we have rolled out our channel sponsor program we have had great success for our existing sponsors and we [...]

Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by Tapjoy. The study further finds that the number jumps to 73 percent when it comes to tablet users.

The research company also reports that 70 percent of smartphone users and 53 percent of tablet owners said they were willing to exchange personal information for a premium app download.

"Mobile device owners have demonstrated that they're willing to interact with a brand by exchanging their time—ad views—and personal data for free digital content," said Jordan McKee, Yankee Group analyst. "Since users chose to take part in this exchange, the engagement can be far more meaningful and powerful than a pop-up, banner or television advertisement."

Yankee Group and mobile advertising firm Tapjoy surveyed 2,076

Amazon's been making a much bigger push into advertising and original entertainment. But the company has long had a major integral presence in the space, albeit a quiet one. That is, if you consider 160 million uniques quiet.

That's how big and integral IMDB.com is to the Web experience. And Amazon sees an even bigger opening, as more and more Americans can't watch TV or movies unless their smartphones or tablets are in hand, ready to assist in figuring out what else that " target="_blank">Law and Order judge has been in.

IMDB founder Col Needham talked to Adweek about X-Ray, the company's second-screen app, and MDB's rich data supply and ad potential.

IMDB has been around forever. Has the explosion of mobile traffic been good for the brand?
We only started selling ads 17 years ago

HasOffers, a four-year-old company that helps companies track their affiliate marketing programs, has raised its first outside funding -- a $9.4 million round led by Accel Partners, along with angels including RealNetworks founder Rob Glaser. The company also offers a service that lets app developers track installs and other engagement metrics they can attribute to advertisers.

Yahoo plans to lean on its search technology to help users discover more great content on Tumblr, the company’s new $1.1 billion acquisition. And Tumblr will help Yahoo reach a younger, more visual driven crowd. But other than that, Yahoo plans to stay out of the way, pledged CEO Marissa Mayer at an event in New York’s Times Square on Monday.

During the show, Mayer said that she only got to know Tumblr founder and CEO David Karp late last year. But the pair hit it off quickly as they started to realize the synergies between the two companies.

“I didn’t foresee doing an acquisition of this type that was this strategic at this time,” Mayer said. “But as we started talking together about different partnerships and things we might do together, one of the big challenges on Tumblr is discovery and serendipity. We have

Sun Drop believes its soda tastes "surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that highlights other things that are, well, surprisingly good.

The video, titled "Good VS Surprisingly Good," went live on Friday and has already attracted more than 2.3 million views on YouTube. Here's a sample of what the four-minute clip has to offer. Rollerblading? Good. Rollerblading with training wheels? Surprisingly good. Waking up in bed is good. But waking up next to your clone is surprisingly good.

The branding is subtle enough that a casual viewer could miss the Sun Drop product placements altogether. The soda appears in two scenes in the video, first during a date with a robot and again ahead of a picnic with a vampire.

Alloy Digital, owner