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SEOs Calling Out Google's Matt Cutts As A Hypocrite? E-mail
Sunday, 06 April 2014 23:42
Search Engine Roundtable >> 

On Friday, Matt Cutts, Google's head of fighting all evil web spam, posted on Twitter an interview he gave to the usesthis.com blog. It is basically a place where a guy named Daniel interviews nerds about what hardware they use.

The latest interview was Matt Cutts and you can read it over here. I read it, included it in the daily SearchCap this Friday and didn't think anything of it.

But Matt got a lot of reaction to the interview, calling it out because of all the keyword rich anchor text and the affiliate link at the bottom linking to the hosting company.

Here is Matt's tweet:

Want to read about the hardware and software I use? My "Uses This" interview just went live: http://t.co/8heeWGsuf2

â" Matt Cutts (@mattcutts) April 4, 2014

The first response

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Google Webmaster Tools Link Count Drops E-mail
Sunday, 06 April 2014 23:33
Search Engine Roundtable >> 

I am seeing some reports from Webmasters that the link report in Google Webmaster Tools is reporting a much smaller fraction of links.

A Google Webmaster Help has one webmaster complaining a drop from 7,000 to 4,000 reported links.

I checked this site's and we dropped from almost 4 million links (I am not sure how many I had recently here but June of last year we had 3.8M) and now it is just above 2 million. Not that it bothers me. But it does show that the link counts have dropped and I am able to confirm it on this site.

Google Webmaster Tools has had this issue several times, including June 2013, February 2013 and other times.

So if you see your link count drop significantly, do not worry. It has no direct impact

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40+ Tools & Tips to Execute a Winning Content Strategy E-mail
Sunday, 06 April 2014 23:30
Search Engine Watch >> 
There really is no excuse for poor content in 2014. Content marketing and content strategy is an important piece of any digital marketing campaign. Doing it properly requires a disciplined approach, some great tools, and a meaningful investment.
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Google AdWords Call Conversion Tracking By Call Length E-mail
Sunday, 06 April 2014 23:22
Search Engine Roundtable >> 

Kim Clinkunbroomer reports getting an email from Google about a new way of reporting on call conversions based on the length of a call.

Starting at the end of this month, Google will let advertisers define and break out the length of calls as a variation to the call conversions. So you can break out calls longer than X seconds or shorter than Y seconds as a way to better define your conversions.

The new changes will give you the following new features:

  • Create conversion names for each of your account conversion actions. For example, you can create a conversion action named "Product 1" for calls longer than 60 seconds and another named "Product 2" for calls longer than 30 seconds. Then just choose which of these conversion actions youâd like to count for any ad group in your
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Wired Hacked Over Weekend; Google Blocks Wired.com E-mail
Sunday, 06 April 2014 23:14
Search Engine Roundtable >> 

Over the weekend, Wired.com was being blocked by Google via Chrome and the search results for malware.

In short, those trying to access Wired's web site either via Google's Chrome browser or via the search results would be told not to.

Why? There was an iframe malware hack that injected bad things from hxxp://zlu bob.org.

Here is what it looked like when you tried to navigate to Wired using Chrome:

A similar message would come up from any browser when you clicked on Wired from Google's search results. And this would also occur in some Firefox browsers, since they use the same source of malware detection as Chrome.

Matt Cutts responded to the issue on HackerNews over the weekend saying:

Looks like it was an actual hack, not
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Test: Bing's New Search Results Design E-mail
Sunday, 06 April 2014 23:08
Search Engine Roundtable >> 

Bing is testing a new search results design - the design makes for a fresher and cleaner feel, without removing any of the features from the current design.

@rgomezric spotted the change and posted a video of it on YouTube.

There are several larger changes:

(1) The logo is yellow in the new design, changed from gray.
(2) The search button is yellow, instead of gray.
(3) The black top bar turned white in the new design
(4) The sidebar is white, not gray, in the new design

Current Design:

Test Design:

Here is a video of the new design:

Forum discussion at Twitter.

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Stop Guessing: Get CRO Tactics That Drive Results [New #ThinkPPC Webinar!] E-mail
Sunday, 06 April 2014 22:45
PPC Hero >> 
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click …

Read more at PPCHero.com
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Influence the Influencers: The Magic of Co-Created Social Content E-mail
Sunday, 06 April 2014 22:30
Search Engine Watch >> 
The biggest barrier to effective content marketing? Cutting through all of the noise online. Here's how to identify, romance and engage influencers to co-create and promote incredible content that delivers for your audience and your brand.
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Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable E-mail
Sunday, 06 April 2014 10:13
Moz Blog >> 

Posted by shannonskinner

I recently found myself trying to give a client a rough estimate of the value organic traffic brought them. In the process of doing so, I stumbled upon the world of paid promotion. Considering Rand's Whiteboard Friday about surviving the SEO slog, paid promotion is important to tactics that we know do provide immediate tangible value, and I wondered if there was potential for it to be a part of a wider online marketing strategy that could also enhance the work of SEO. I want to open up that world a bit and discuss what I discovered: how paid promotion can complement organic search.

First, let me define what I mean by "paid promotion." This might include typical paid search, but also display ads, remarketing, and paid ads on platforms such as Facebook and Twitter. Paid promotion comes in many forms, including sponsored images, sponsored stories, and everything

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The Linking Dilemma: Google Has Left a Giant Mess for Us All E-mail
Sunday, 06 April 2014 03:00
Search Engine Watch >> 
Google has gone mad. Seemingly, just about any link can earn you a penalty for any reason. And since Google keeps adding things to their naughty list, many sites are being penalized for links they built before those types of links were a violation.
Read more...
 
Daily Search Forum Recap: April 4, 2014 E-mail
Friday, 04 April 2014 07:00
Search Engine Roundtable >> 

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

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Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up E-mail
Friday, 04 April 2014 05:00
Search Engine Watch >> 
In a new video, Google's Matt Cutts has given us a rare heads up into an algorithmic change that is coming to the search results. Google is going to try to better determine more between a site simply being popular and the site being an authority.
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4 Ways You Haven’t Thought to Use Google Analytics for CRO E-mail
Friday, 04 April 2014 02:40
PPC Hero >> 
So you’ve got great ads and a great click through rate, but you’re just not seeing the conversions you want. At this point, you might want to take a look at your site and come up with some conversion rate …

Read more at PPCHero.com
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Video Recap of Weekly Search Buzz :: April 4, 2014 E-mail
Friday, 04 April 2014 01:15
Search Engine Roundtable >> 

This week in search, we published our monthly recap of search and webmaster related topics on Google. Bing announced Cortana, a Siri and Google Now version for Windows devices. Bing also launched 150 million new entities for their snapshot results. Googleâs Matt Cutts explained how Google evaluates new algorithms and how PageRank and authority are not the same thing. We showed an example of a creative link removal request. Econsultancy is nofollowing guest posts, which is scary. Google Webmaster Tools Index Status report now separates out HTTP, HTTPS and subdirectories. GoogleBot was failing on the reverse DNS verification. Google UK now supports in-depth articles. Google is testing product images in the organic results. Google is pushing you to add app indexing to your Android apps. Google is

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4 Tips to Breathe New Life Into Your Paid Search Campaigns E-mail
Friday, 04 April 2014 00:30
Search Engine Watch >> 
With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they have experienced in the past. If you fall into that category, don't fret. It's just time to reset.
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Google Pushing App Indexing As It Adds 24 More Apps E-mail
Thursday, 03 April 2014 23:28
Search Engine Roundtable >> 

Back in November, Google introduced app indexing, which basically lets a searcher on Android click on a Google search result and end up in an app, directly to the piece of content within that app. It is like deep linking to pages within an app via the Google search results.

That went live in December, where some early adopters added app indexing support to their apps. Now, Google is announcing 24 more apps have added support for app indexing. They include 500px, AOL, BigOven, Bleacher Report, Booking.com, Eventbrite, Glassdoor, Goodreads, Huffington Post, Merriam-Webster, Pinterest, Realtor.com, Seeking Alpha, TalkAndroid, TheFreeDictionary, The Journal, TripAdvisor, Tumblr, Urbanspoon, Wattpad, YP, Zagat, Zappos and Zillow.

Google wants you to enable these features in your Android apps and they

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Site Blocked In Google Over Suspected Child Abuse Content E-mail
Thursday, 03 April 2014 23:19
Search Engine Roundtable >> 

Google and search engines have an obligation to remove child abuse and child pornography from their search results. But what happens when your site is labeled as having such content, when it does not actually have the content?

It seems to be the case of a site named eqalis.com. The site is for a company that provides IT solutions for other companies. It doesn't have child pornography or actually any content related to children at all. In fact, the Internet Watch Foundation said there has never been reports about the site, nor after manual review by them, does it have content about children.

So why is it blocked in Google for "suspected child abuse content"? Maybe there is a hack we cannot

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Google AdSense Video Ads On By Default (VPAID) E-mail
Thursday, 03 April 2014 23:05
Search Engine Roundtable >> 

A WebmasterWorld thread has several publishers complaining that when they checked their ad serving settings in their AdSense console, the VPAID ads were on by default. That means, your web site may show video ads to your users.

Many publishers dislike showing video ads, so it was upsetting for them to see this just on by default, as opposed to opt in. VPAID ads are described as:

Choose whether or not you want to display interactive VPAID video ads. VPAID is a standard that allows advertisers to create interactive video ads, e.g., overlays, galleries, etc. Note that this opt out does not apply to non-VPAID interactive video ads, e.g., TrueView video ads.

You can learn more about them on the IAB web site.

Here is the setting, which was on by default for me to under "Allow &

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How to Schedule Photo Tweets That Expand in the Twitter Feed E-mail
Thursday, 03 April 2014 23:00
Search Engine Watch >> 
There’s a way to schedule photo tweets on Twitter so that the image will auto-expand like a direct upload. The trick is doing it through the native scheduling client. Here’s how you schedule a photo tweet from the native Twitter client.
Read more...
 
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