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Percy Lavon Julian Google Chemistry Doodle E-mail
Thursday, 10 April 2014 22:42
Search Engine Roundtable >> 

Today on the Google home page in the U.S. is a special Doodle, aka Google logo, for the 115th birthday of the late Percy Lavon Julian.

Born today on April 11, 1899, he lived until 8 days after his 76th birthday, passing on April 19, 1975 in Waukegan, Illinois.

Percy Lavon Julian was one of the first African-Americans to receive a doctorate in chemistry and is known for his breakthroughs in the field of chemistry.

Specifically he was a "pioneer" in the chemical synthesis of medicinal drugs from plants. He was the first to synthesize the natural product physostigmine and to synthesize human hormones progesterone and testosterone from plant sterols.

Percy Lavon Julian's grandfather was a slave and he himself grew up in a terribly racist time. You can learn more about his life

Google's Matt Cutts on SEO: A Retrospective (2000-2005) E-mail
Thursday, 10 April 2014 22:30
Search Engine Watch >> 
For years, Matt Cutts has been the face of Google, addressing various search quality and optimization issues. Most webmasters and search marketers pay close attention when he speaks. Here are some of Cutts' most notable moments from 2000-2005.
Getting Branded Searches Right - Whiteboard Friday E-mail
Thursday, 10 April 2014 11:16
Moz Blog >> 

Posted by randfish

Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don't just want to send everyone through our homepages; it's far better to send them to the page that best answers their query. In today's Whiteboard Friday, Rand covers four steps to be sure you're setting things up the right way.

For reference, here's a still of this week's whiteboard!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I'm going to talk a little bit about getting your branded search terms right. Branded search is very important, because when people perform branded queries -- your brand name plus some other modifier, some noun, some information they're seeking around your company and your brand -- you want to make sure you show up correctly

56% of Marketers Using Mobile PLAs [Study] E-mail
Thursday, 10 April 2014 07:30
Search Engine Watch >> 
A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads.
#ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording] E-mail
Thursday, 10 April 2014 07:15
PPC Hero >> 
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click …

Read more at PPCHero.com
Daily Search Forum Recap: April 10, 2014 E-mail
Thursday, 10 April 2014 07:00
Search Engine Roundtable >> 

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Understand User Engagement with Customized Bounce Rate E-mail
Thursday, 10 April 2014 06:57
PPC Hero >> 
If you’ve ever wondered how people are interacting with your site after they click an ad, you’ve probably looked at Bounce Rate in Google Analytics. Google defines Bounce Rate as “the percentage of single-page visits (i.e. visits in which the …

Read more at PPCHero.com
Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey] E-mail
Thursday, 10 April 2014 06:30
Search Engine Watch >> 
"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014.
Final Championship in Search Marketing Madness! E-mail
Thursday, 10 April 2014 03:00
PPC Hero >> 
We have made it to the big game, ladies and gents! Congratulations to Brad Geddes and Search Engine Land for outlasting the entire competition and making it to the Final Championship Round! So, one last time…please vote in the survey …

Read more at PPCHero.com
News Flash: Paid Search Query Data Isn't Going Away (Duh) E-mail
Thursday, 10 April 2014 03:00
Search Engine Watch >> 
Yes, Google is removing queries from the referrer on ad clicks, but this story has been overblown. You can still see your paid search queries, and major third-party platforms won't be impacted. Here's everything you need to know about this issue.
Why You’re Looking at CTR All Wrong E-mail
Thursday, 10 April 2014 01:08
PPC Hero >> 
A good click-through rate is one of the most fundamentally important parts of any paid search account. It’s the primary metric Google uses to judge us, determine our quality scores and set our cost-per-click (CPC) in the auction. However, loads …

Read more at PPCHero.com
Combining Social & Content to Earn Visibility & Earn $$$ E-mail
Thursday, 10 April 2014 00:30
Search Engine Watch >> 
Tips on how to make your content stand out; the right strategic framework for identifying content opportunities that can enable you to accomplish the right goals; and how to integrate your content directly with your social marketing efforts.
5 Ways to Get 5-Star Amazon Customer Reviews E-mail
Thursday, 10 April 2014 00:26
Internet Marketing Blog by WordStream >> 

Why You Need Amazon Customer Reviews

Online reviews are the modern media world-of-mouth; they’re immensely powerful and can have a huge affect on how your business is perceived. A study last year found that:

  • 79% of consumers trust online reviews as much as personal recommendations
  • 85% of consumers say that they read online reviews for local businesses 
  • 73% of consumers say positive customer reviews make them trust a business more

When you wish upon five stars, it makes no difference who you are – your business dreams come true! OK, in truth you’ll need a lot more than wishing to obtain a great Amazon star count. In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).

What Amazon Customer Reviews Can Do For You

Amazon reviews serve a few different

Google Video Search Results Without Videos Thumbnails E-mail
Thursday, 10 April 2014 00:08
Search Engine Roundtable >> 

Google loves showing video thumbnails in the search results, when the query seems to be answered with a video. You know, those how-to types of queries.

But Craig Gilhooly posted on Twitter that Google is testing a search result snippet that has video results without the video thumbnail.

Typically, the snippet would look like this:

But in the new test, the only graphic is this little washed out gray play icon button:

I'd honestly be surprised if Google went this route, they have always been about richening up the snippets. This steps that down a lot.

Forum discussion at Twitter.

Google AdWords Goes Not Provided: Referrer Data Gone For Paid Search Ads E-mail
Wednesday, 09 April 2014 23:30
Search Engine Roundtable >> 

The rumors were true, Google has indeed went the not provided route for paid search ads, AdWords ads.

Let me step back and explain what is happening, so you really understand it.

What is changing is that the advertiser will not see the full referrer data, including the keyword string, passed through to their server. In short, when someone goes to Google, searches for widget and then clicks on your ad, Google would communicate the details of that click through what is called a referer. Now, a lot of what is communicated in that click has been removed, including the keyword the person searched for. That won't pass to your log files, through the referrer data or to the standard analytics packages.

Does that mean you are losing the knowledge of what people are searching

Pick up on Current Events for Link Building E-mail
Wednesday, 09 April 2014 23:30
Search Engine Watch >> 
Giving your website an active role in current events is a lot more efficient than creating media attention from scratch. Here's how you prepare your website for future events so you can attract links with your prompt response.
Google's Matt Cutts: I Don't Know 10% Of Your SEO Questions E-mail
Wednesday, 09 April 2014 23:10
Search Engine Roundtable >> 

Yesterday, Google's Matt Cutts and Michael Wyszomierski posted a non-SEO related ">video, which I had to turn to make it SEO related.

The video describes the process Matt and Michael goes through when creating these SEO videos. One topic that came up was that sometimes Matt needs to ask others for the answer because he doesn't know the answer fully.

I asked Matt on Twitter what percentage of questions does he need to go out and ask someone else about. Matt responded saying that about 10% of the questions he needs to ask others about.

Here is his tweet:

@rustybrick Maybe 10%? Oftentimes I'll spot a question a few days before taping and ping a specific team to see if they want to communicate

â" Matt Cutts (@mattcutts) April 9, 2014

He then explained a

Twitter Updating Profile Page Look E-mail
Wednesday, 09 April 2014 22:57
Search Engine Roundtable >> 

Twitter announced new profile page designs are rolling out to users over the next few weeks or so. People are calling the new design, Facebook-like.

The main changes include:

  • Larger profile photos
  • Best Tweets will be promoted to the top
  • Pinned Tweet can be, pinned to the top
  • Filtered Tweets from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

Here is a picture:

Check it out live at @flotus.

Forum discussion at WebmasterWorld.

Google: We Mostly Ignore Web 2.0 Links E-mail
Wednesday, 09 April 2014 22:50
Search Engine Roundtable >> 

In a Google Webmaster Help thread, Google's John Mueller said Google mostly ignores Web 2.0 links, specifically calling out Pinterest, YouTube and others.

He wrote:

We're already mostly ignoring those links (just like we're ignoring the "web 2.0" / Pinterest / YouTube / article / etc links), but if you see them and want to make sure that they're not causing any issues, disavowing them is fine.

Yea, most of the "Web 2.0" links are nofollowed anyway, which is why Google is ignoring them, because they are being instructed to do so.

Most links on YouTube, Pinterest and so forth are nofollowed. But John also say "article" in his example.

In any event, figured I'd share this comment from John more widely.

Forum discussion at Google Webmaster Help.

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