| Tuesday, 21 August
2012 20:00 |
Search Engine
Watch >>
Mastery of the art and science of web analytics
doesn’t rely on inventing a “god metric” or replicating a fancy
dashboard. Insights are derived from understanding how to segment
your website visitors to tell a story and drive business value.

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| Read more... |
| Tuesday, 21 August
2012 03:45 |
Search Engine
Watch >>
Over one-third of SEOs spend over $1000/month on
outsourcing and consulting, while more freelance SEOs fall in the
<$30,000 salary range than any other. Learn about these insights
and more from the SEOMoz biennial SEO Industry Survey results.

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| Read more... |
| Tuesday, 21 August
2012 01:00 |
Search Engine
Watch >>
The semantic web is evolving quickly. Stay on top
of the latest fundamental search engine platform change by reading
up on the latest resources, some noteworthy free tools, and early
commercial initiatives in this emerging ecosystem.

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| Read more... |
| Monday, 20 August
2012 23:57 |
Search Engine
Roundtable >>
Google
announced on the Webmaster Central blog that they added a new
notification to Google Webmaster Tools message center. The new
notification informs you of big changes in traffic from Google due
to search query changes.
The new alerts are Search Queries Alerts that will notify you
have major changes in your search queries to your sites. I.e. major
changes in impressions and/or clicks (often related). Some of these
changes may be expected and some may not be (i.e. technical
issues).
Here is a screen shot of an alert:

Note, these alerts look very similar to the
Big traffic change for top URL alerts we posted about in May of
this year. The difference here is that these are specific to search
queries and the
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| Read more... |
| Monday, 20 August
2012 23:42 |
Search Engine
Roundtable >>
A WebmasterWorld
thread noticed that when Google returns sitelinks for a search
query, Google will then follow with six additional search listings
- making for a total of seven search results.
There have been times when Google would show less or more search
results, but never this consist. I.e. it happened before with bugs.
But now, if you search for something and Sitelinks show up, it
seems like in every case, Google will show a total of seven
results, as opposed to ten results.
Here is a screen shot of a search for [ted drewes]:

Danny went a lot deeper into this change at
Search Engine Land - the question is, does this help diversity?
SEOmoz also did a deeper look at this so-called
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| Read more... |
| Monday, 20 August
2012 23:36 |
Search Engine
Roundtable >>
Yesterday, Google posted the 17 minute video clip of the
Breakfast with Google's Search Team.
This is the talk Google gave press a day or twos notice of some
search announcements that lead to
expanding the knowledge graph in a few ways. I am not sure if
it made the splash Google expected but here is the video followed
by the transcript:
0:04singer having breakfast with the search team
0:06let's talk about suction
0:12when i talk to people about search
0:14the question they asked me most often
0:17is made a search going what's the future of sir
0:21and everyone who asks me that question
0:25actually knows the answer deep inside the heart
0:29the actually have dreamt
0:31the search engine they want in the future
0:34the just wants me to see yes we will be reviewed
0:37they just want to
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| Read more... |
| Monday, 20 August
2012 23:00 |
Search Engine
Watch >>
AdWords remarketing is incredibly accessible, but
not incredibly sophisticated. Using remarketing in sophisticated
ways can give fantastic results. Improve your results by segmenting
your ads based on a visitor's original traffic source.

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| Read more... |
|
| Monday, 20 August
2012 20:59 |
SEOmoz Daily SEO Blog >>
Posted by RuthBurr
Earlier this month we launched our YouTube channel. To
celebrate, we announced the “One Tool or Tactic, Two Minutes”
contest, challenging the SEOmoz community to create a two-minute
video highlighting their favorite tool or tactic.

For those who might have missed it, here’s the original
YouTube contest post.
The Videos
We were thrilled with the response we got. You guys got
creative: we had everything from simple Whiteboard-Friday-style
standups to screencasts of tool use to cartoons and fully produced
mini-movies.

We also learned a lot about what everyone's focusing on these
days. We received a ton of submissions in the Content Marketing and
Social Media categories, just a few in the Email/Outreach category,
and none at all in the APIs or Google Updates categories (I guess
everyone’s finally
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| Read more... |
| Monday, 20 August
2012 09:00 |
Search Engine
Watch >>
The update adds Basque, Bulgarian, Catalan,
European Portuguese, Finnish, Galician, Hungarian, Icelandic,
Norwegian, Romanian, Serbian, Slovak and Swedish to the Google
roster, bringing its supported languages up to more than 40.

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| Read more... |
| Monday, 20 August
2012 07:00 |
Search Engine
Roundtable >>
Here is a recap of what happened in the search forums today,
through the eyes of the Search Engine Roundtable and
other search forums on the web.
Search Engine Roundtable Stories:
- Google's
Cutts Say Penguin Is About Links?
The majority of SEOs believe Google's Penguin update is about links
and it is a link based algorithm. Google has never fully confirmed
it is a primarily link based algorithm but maybe that has changed?
Google's Matt Cutts responded to a question on Twitter saying:
- Patent:
Google Faking Search Results To Trick SEOs?
A recently granted patent named ranking documents can be looked at
as if it was a Penguin patent or maybe a patent on how to trick
SEOs into thinking their pages are ranking or maybe both...
- YouTube
Hides Tags Due To Abuse
Keane from YouTube announced in a YouTube Help thread that they
decided to remove the tags from showing up
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| Read more... |
| Monday, 20 August
2012 06:00 |
Search Engine
Watch >>
Google's Motorola Mobility division is reportedly
claiming that Apple devices, including the iPhone and iPad,
infringe seven of its patents, including location reminders, email
notifications, video players and Apple's Siri voice assistant
feature.

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| Read more... |
| Monday, 20 August
2012 05:00 |
Search Engine
Watch >>
Blekko has withdrawn free access to their SEO
tools, opting instead for a subscription model that will cost SEOs
$99 per month. The change comes after crawler updates earlier this
year that brought real-time data to the tool.

|
| Read more... |
| Monday, 20 August
2012 04:00 |
Search Engine
Watch >>
Blekko has withdrawn free access to their SEO
tools, opting instead for a subscription model that will cost SEOs
$99 per month. The change comes after crawler updates earlier this
year that brought real-time data to the tool.

|
| Read more... |
| Monday, 20 August
2012 02:00 |
Search Engine
Watch >>
For the second straight month Bing saw its U.S.
search engine market share on the rise. Meanwhile, Google held
steady, duplicating its record share of the search market, while
Yahoo held steady after 10 months of declines, comScore reported.

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| Read more... |
| Sunday, 19 August
2012 23:26 |
Search Engine
Roundtable >>
The majority of SEOs believe Google's Penguin
update is about links and it is a link based algorithm.
Google has never fully confirmed it is a primarily link based
algorithm but maybe that has changed?
Google's Matt Cutts responded to a
question on Twitter saying:
@joshbachynski
saw your comment on Barry's post. Certainly links are a primary
area to monitor. Been true all this year; expect to continue.
â" Matt Cutts (@mattcutts) August 16,
2012
The hard part here is that Matt was not being specific in his
response. Yes, he was responding to the question that read:
Matt, can you please tell us exactly what to fix now
then so we are not caught off guard? Don't give us the secret
sauce, just be transparent and say "watch your linking text" or
"check your HTML for inadvertent
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| Read more... |
| Sunday, 19 August
2012 22:46 |
Search Engine
Roundtable >>
Keane from YouTube announced in a
YouTube Help thread that they decided to remove the tags from
showing up on the video watch page because some are abusing it.
Keane said it wasn't used much by the average user and when
used, it was typically abused by being copied from video to video.
He wrote:
Tags no longer appear on this page - this isn't a bug,
but a change that went out this week. Having them on the watch
page, in some cases, gave users an opportunity to abuse tags by
copying them from other videos. We also didn't see much usage of
tags by the average viewer.
In no way does this mean you should not tag your videos. YouTube
will continue to use it for discovery and search purposes. Keane
explained:
Though tags don't appear on
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| Read more... |
| Sunday, 19 August
2012 22:22 |
Search Engine
Roundtable >>
A WebmasterWorld
thread points to an older Microsoft Patent application named
System and method for ranking search results using click
distance.
The patent is about using the distance of a click in search
rankings. Here is the abstract:
Search results of a search query on a network are
ranked according to an additional click distance property
associated with each of the documents on the network. The click
distance is measurement of the number clicks or user navigations
from a page or pages on the network designated as highest authority
or root pages on the network. The precision of the results is
increased by the addition of the click distance term when the site
or intranet where the search query takes place is hierarchically
structured.
In short, how many clicks it takes to get from the home page to
a
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