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Top 10 Web Analytics Segmentation Tips E-mail
Tuesday, 21 August 2012 20:00
Search Engine Watch >> 
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to segment your website visitors to tell a story and drive business value.
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Daily Search Forum Recap: August 21, 2012 E-mail
Tuesday, 21 August 2012 07:00
Search Engine Roundtable >> 

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

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2012 SEO Industry Survey Results Share Salaries, Tools, Tactics & More E-mail
Tuesday, 21 August 2012 03:45
Search Engine Watch >> 
Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the <$30,000 salary range than any other. Learn about these insights and more from the SEOMoz biennial SEO Industry Survey results.
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Getting Started With Semantic SEO E-mail
Tuesday, 21 August 2012 01:00
Search Engine Watch >> 
The semantic web is evolving quickly. Stay on top of the latest fundamental search engine platform change by reading up on the latest resources, some noteworthy free tools, and early commercial initiatives in this emerging ecosystem.
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Google Webmaster Tools Adds Search Query Notifications E-mail
Monday, 20 August 2012 23:57
Search Engine Roundtable >> 

Google announced on the Webmaster Central blog that they added a new notification to Google Webmaster Tools message center. The new notification informs you of big changes in traffic from Google due to search query changes.

The new alerts are Search Queries Alerts that will notify you have major changes in your search queries to your sites. I.e. major changes in impressions and/or clicks (often related). Some of these changes may be expected and some may not be (i.e. technical issues).

Here is a screen shot of an alert:

Note, these alerts look very similar to the Big traffic change for top URL alerts we posted about in May of this year. The difference here is that these are specific to search queries and the

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Google May Only Showing Seven Search Results E-mail
Monday, 20 August 2012 23:42
Search Engine Roundtable >> 

A WebmasterWorld thread noticed that when Google returns sitelinks for a search query, Google will then follow with six additional search listings - making for a total of seven search results.

There have been times when Google would show less or more search results, but never this consist. I.e. it happened before with bugs. But now, if you search for something and Sitelinks show up, it seems like in every case, Google will show a total of seven results, as opposed to ten results.

Here is a screen shot of a search for [ted drewes]:

Danny went a lot deeper into this change at Search Engine Land - the question is, does this help diversity? SEOmoz also did a deeper look at this so-called

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Video: Google's Knowledge Graph Breakfast E-mail
Monday, 20 August 2012 23:36
Search Engine Roundtable >> 

Yesterday, Google posted the 17 minute video clip of the Breakfast with Google's Search Team.

This is the talk Google gave press a day or twos notice of some search announcements that lead to expanding the knowledge graph in a few ways. I am not sure if it made the splash Google expected but here is the video followed by the transcript:

0:04singer having breakfast with the search team
0:06let's talk about suction
0:12when i talk to people about search
0:14the question they asked me most often
0:17is made a search going what's the future of sir
0:21and everyone who asks me that question
0:25actually knows the answer deep inside the heart
0:29the actually have dreamt
0:31the search engine they want in the future
0:34the just wants me to see yes we will be reviewed
0:37they just want to
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SEOs In 2012: The Big SEO Survey E-mail
Monday, 20 August 2012 23:12
Search Engine Roundtable >> 

SEOmoz announced the results of their big survey where they polled 6,491 respondents on 53 different questions about their jobs and the industry in the SEO world.

You can see the full survey over here.

Here are the key highlights...

What SEOs Work On:

SEO Client Budget are still low:

2012 SEO Industry Survey

Top SEO Tools (Google Dominates):

The other tool surveys might be too skewed to share because SEOmoz is a tool provider.

Here are salaries by role:

2012 SEO Industry Survey

Forum discussion at Cre8asite Forums.


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Segment AdWords Remarketing By Traffic Source E-mail
Monday, 20 August 2012 23:00
Search Engine Watch >> 
AdWords remarketing is incredibly accessible, but not incredibly sophisticated. Using remarketing in sophisticated ways can give fantastic results. Improve your results by segmenting your ads based on a visitor's original traffic source.
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The SEOmoz YouTube Contest - Winners! E-mail
Monday, 20 August 2012 20:59
SEOmoz Daily SEO Blog >> 

Posted by RuthBurr

Earlier this month we launched our YouTube channel. To celebrate, we announced the “One Tool or Tactic, Two Minutes” contest, challenging the SEOmoz community to create a two-minute video highlighting their favorite tool or tactic.

For those who might have missed it, here’s the original YouTube contest post.

The Videos

We were thrilled with the response we got. You guys got creative: we had everything from simple Whiteboard-Friday-style standups to screencasts of tool use to cartoons and fully produced mini-movies.

We also learned a lot about what everyone's focusing on these days. We received a ton of submissions in the Content Marketing and Social Media categories, just a few in the Email/Outreach category, and none at all in the APIs or Google Updates categories (I guess everyone’s finally

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Google Voice Search Rolls Out to 13 More Languages E-mail
Monday, 20 August 2012 09:00
Search Engine Watch >> 
The update adds Basque, Bulgarian, Catalan, European Portuguese, Finnish, Galician, Hungarian, Icelandic, Norwegian, Romanian, Serbian, Slovak and Swedish to the Google roster, bringing its supported languages up to more than 40.
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Daily Search Forum Recap: August 20, 2012 E-mail
Monday, 20 August 2012 07:00
Search Engine Roundtable >> 

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Google's Cutts Say Penguin Is About Links?
    The majority of SEOs believe Google's Penguin update is about links and it is a link based algorithm. Google has never fully confirmed it is a primarily link based algorithm but maybe that has changed? Google's Matt Cutts responded to a question on Twitter saying:
  • Patent: Google Faking Search Results To Trick SEOs?
    A recently granted patent named ranking documents can be looked at as if it was a Penguin patent or maybe a patent on how to trick SEOs into thinking their pages are ranking or maybe both...
  • YouTube Hides Tags Due To Abuse
    Keane from YouTube announced in a YouTube Help thread that they decided to remove the tags from showing up
Read more...
 
Google Seeks Ban on iPhone, iPad in Patent Lawsuit E-mail
Monday, 20 August 2012 06:00
Search Engine Watch >> 
Google's Motorola Mobility division is reportedly claiming that Apple devices, including the iPhone and iPad, infringe seven of its patents, including location reminders, email notifications, video players and Apple's Siri voice assistant feature.
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Blekko SEO Tools Now Costs $99/Month E-mail
Monday, 20 August 2012 05:00
Search Engine Watch >> 
Blekko has withdrawn free access to their SEO tools, opting instead for a subscription model that will cost SEOs $99 per month. The change comes after crawler updates earlier this year that brought real-time data to the tool.
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Blekko SEO Tools Now Charges $99/Month E-mail
Monday, 20 August 2012 04:00
Search Engine Watch >> 
Blekko has withdrawn free access to their SEO tools, opting instead for a subscription model that will cost SEOs $99 per month. The change comes after crawler updates earlier this year that brought real-time data to the tool.
Read more...
 
Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide E-mail
Monday, 20 August 2012 02:00
Search Engine Watch >> 
For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its record share of the search market, while Yahoo held steady after 10 months of declines, comScore reported.
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Google's Cutts Say Penguin Is About Links? E-mail
Sunday, 19 August 2012 23:26
Search Engine Roundtable >> 

The majority of SEOs believe Google's Penguin update is about links and it is a link based algorithm.

Google has never fully confirmed it is a primarily link based algorithm but maybe that has changed?

Google's Matt Cutts responded to a question on Twitter saying:

@joshbachynski saw your comment on Barry's post. Certainly links are a primary area to monitor. Been true all this year; expect to continue.

â" Matt Cutts (@mattcutts) August 16, 2012

The hard part here is that Matt was not being specific in his response. Yes, he was responding to the question that read:

Matt, can you please tell us exactly what to fix now then so we are not caught off guard? Don't give us the secret sauce, just be transparent and say "watch your linking text" or "check your HTML for inadvertent
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YouTube Hides Tags Due To Abuse E-mail
Sunday, 19 August 2012 22:46
Search Engine Roundtable >> 

Keane from YouTube announced in a YouTube Help thread that they decided to remove the tags from showing up on the video watch page because some are abusing it.

Keane said it wasn't used much by the average user and when used, it was typically abused by being copied from video to video. He wrote:

Tags no longer appear on this page - this isn't a bug, but a change that went out this week. Having them on the watch page, in some cases, gave users an opportunity to abuse tags by copying them from other videos. We also didn't see much usage of tags by the average viewer.

In no way does this mean you should not tag your videos. YouTube will continue to use it for discovery and search purposes. Keane explained:

Though tags don't appear on
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Click Distance: A Microsoft Search Patent E-mail
Sunday, 19 August 2012 22:22
Search Engine Roundtable >> 

A WebmasterWorld thread points to an older Microsoft Patent application named System and method for ranking search results using click distance.

The patent is about using the distance of a click in search rankings. Here is the abstract:

Search results of a search query on a network are ranked according to an additional click distance property associated with each of the documents on the network. The click distance is measurement of the number clicks or user navigations from a page or pages on the network designated as highest authority or root pages on the network. The precision of the results is increased by the addition of the click distance term when the site or intranet where the search query takes place is hierarchically structured.

In short, how many clicks it takes to get from the home page to a

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