Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the process.

The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content campaigns.

We’ve all been there at one point. You are out shopping and just wandering the many aisles of your favorite store or at the outlets with no buying intent in your mind. However, you end up with a whole new …

A WebmasterWorld thread has one SEO/Webmaster asking how long will it take for Google to show him the fruits of his efforts after nofollowing a bunch of links on his site.

He wanted to know how long will it take Google to notice the nofollows and see those results in the Google search results. He asked, "How long does it take for Google to notice that we added the nofollow and do we need to tell them somehow?"

For Google to notice the nofollow, all they need to do is crawl the page. For them to take action on the nofollow, by not counting that link, well, I am unsure how long it will take. Is it based on the recency of the crawl? Based on Google updating internal scores? Based on that signal

A Google AdWords Help thread has Google's Charvi explaining how long an AdWords ad can take to be approved.

Typically, new or modified ads are approved within 24 hours but it can take as long as 3 days.

The Google representative said:

All new ads are submitted to us for review. We reviewed these as quickly as we can - usually within 3 business days and most often within 24 hours! If your ad complies with our policies and guidelines, it should be approved automatically. Sometimes, we need a human to confirm that your ad can be served.

In addition, edits to ads may require approval, even small edits. Google says edits to ads will be "treated like a completely new ad." And when you edit an ad, all the statistics for that ad are reset to 0.

The tip offered?

To avoid

Dear companies that market to women: Stop trying to sell me stuff that has nothing to do with fashion by fashion-washing your ads. I hate this marketing trend! Much in the way that toy companies think little girls will only be interested if it’s pink, brands that sell everything from house paint to yogurt have decided that the only way to market products to women is via association with makeup and clothes. It’s sexist, it’s cynical, and it just doesn’t make sense.

Here are a few of the more egregious examples of this marketing trend I’ve seen in the past year.

The Fage Lipstick Ad

Mmm, creamy luxury! What a great ad for lipstick!

Wait, what? This is an ad for yogurt?

We don’t even need to get into the irrationality of yogurt being marketed solely to women – my husband eats 10 times

Remember when Google took over Zagat and then announced they are dropping the star reviews for businesses? Well, Google announced on Google Business Help that the five star system is coming back to the new Google Maps interface.

Jade Wang, a Google Maps representative, said "today, with the launch of the new Google Maps, we announced a change to the way people rate businesses on Google on the Google and Your Business blog."

Google uses a 30 point scale for rating businesses but now instead of using the text representation of it, they will be using stars. Here is how it is converted.

Forum discussion at Google Business Help.

Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers to searchers? We break down three PPC ads searchers found when searching for [buy flowers online].

The next large brand to be penalized by Google is Sprint, the large U.S. wireless provider.

A Google Webmaster Help thread has Kent Van Deusen, the Sprint website support representative, asking where is this "user-generated spam" on Sprint.com?

Before you get all excited that Sprint.com is penalized and banned from Google, stop. They are not.

This is exactly like Mozilla's penalty and the BBC penalty. All three of these sites had/have very granular penalties, in the Mozilla and BBC case, only one specific page was penalized out of all their millions and billions of pages.

With Sprint's web site, it is likely the community discussion forum that was hit and probably only very specific forum threads.

Google has not responded to Sprint about this penalty and I am not sure if

It seems as if the second batch of Google Glass Explorers will soon be getting invites to pick up their Google Glass.

TechCrunch reports that all of the Google I/O 2012 attendees who signed up last year were offered to purchase Google Glass by either picking them up at Google or having them shipped to them. Google's Steve Lee said the 8,000 #ifihadglass will "getting theirs soon," by "theirs" he means invitation to pick up Google Glass.

Jesse Stay on Google+ was one of those I/O sign ups and he was upset that some #ifihadglass winners ended up receiving their Google Glass before the I/O 2012 folks. Truth is, some did but only a select few.

Google's Sarah Price (who recently had a birthday, happy birthday) explained that some had special partnership agreements with Google.