| Wednesday, 27
October 2010 14:30 |
 I get
asked all the time what it is I do as a digital marketer and as
anyone else in the industry can attest to, it can be tricky to
communicate that to those not in the industry.So to help break down
the digital media landscape, Williams-Helde Marketing
Communications has written the Digital Media Playbook: (Almost)
Everything You Need to Know About Digital Media. This is a great
learning tool and a reference guide into the world of digital media
for people new to the industry and...
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| Read more... |
| Sunday, 04 April
2010 21:19 |
 The
simplest online database that could possibly work.
--Ward Cunningham
Different people have different ideas about what a wiki really is,
but whatever angle you look at it, a wiki is software that handles
complex problems with simple solutions.
Cunningham and Bo Leuf designed WikiWikiWeb, the first wiki in
1995, to be an open, collaborative community Website where anyone
can contribute. Since then, programmers have created many
wiki-inspired programs and wiki Websites. Most of...
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| Thursday, 25 March
2010 07:51 |
 Several pricing models have evolved to
dominate the online advertising market. The biggest change over the
last few years is the emergence of performance-based pricing,
mainly composed of CPC pricing, due to the increasing popularity of
paid search. CPM pricing has remained relatively stable in the
40%-50% range over the past few years and has actually seen
resurgence over the last two years, driven by new interactive
display ad formats, such as rich media and videos. Hybrid models
have...
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| Read more... |
| Tuesday, 02 March
2010 22:08 |
| Search Marketing Glossary provides
brief, informative definitions of common terms used in web
marketing, including vocabulary associated with organic search
engine optimization (SEO), pay-per-click (PPC) and paid search
marketing, and related Internet marketing concepts.
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| Tuesday, 02 March
2010 21:53 |
 An API is a way for
website or service to talk to another website or service. APIs let
you mix information and media from other services into your own
site or application.
API stands for ‘application programming interface’ but it is best
explained by looking at an example:
The folks at Yelp let their users review and rate a city’s
services, restaurants, massage therapists, doctors… just about
anything. They’ve taken all these reviews and mapped them to a map
of that city...
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Digital
Marketing Guide
