| Friday, 12 March
2010 16:45 |
 For
anyone who’s wondered what ‘tweeting’ can do for business, here are
the keys to using Twitter.
By Kim Thai, contributor
Thousands of companies have hopped onto the Twitter bandwagon,
trying to find a way to bring in business (and hopefully, revenue)
one tweet at a time. But it isn’t as easy to Twitter — especially
for companies — as one might think.
For those who don’t know: Twitter’s a micro-blogging site that
allows users to communicate with each other in 140...
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| Read more... |
| Friday, 12 March
2010 16:42 |
 By CLAIRE CAIN
MILLERPublished: July 22, 2009
SAN FRANCISCO — Three weeks after Curtis Kimball opened his crème
brûlée cart in San Francisco, he noticed a stranger among the
friends in line for his desserts. How had the man discovered the
cart? He had read about it on Twitter.
For Mr. Kimball, who conceded that he “hadn’t really understood the
purpose of Twitter,” the beauty of digital word-of-mouth marketing
was immediately clear. He signed up for an account and has more
than...
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| Friday, 12 March
2010 08:24 |
By Matt McGee1.) New
Product/Service Alerts
Switch Wine Bar uses Twitter (and Facebook) to tell followers about
new drinks as they’re being made.
Similarly, a bakery in London called Albion’s Oven, uses a tool
called BakerTweet to automatically send out tweets whenever a new
batch of goodies comes out of the oven.
Albion’s Oven has more than 1,600 followers at the moment.2.)
Create Buzz
Even before it opened, the Boston-area restaurant Tupelo was on
Twitter, posting messages...
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| Thursday, 18
February 2010 09:17 |
 by Robert
Gourley on twitip.com
With millions of people connecting through social media,
advertisers and marketers are hustling to get in on the action. In
the past year we’ve seen many companies and brands attempt to step
into this new world only to fail miserably. After analyzing many
marketing flops on Twitter, the underlying issues are very
apparent.
To be an effective marketer on Twitter you must first stop thinking
like one.
Marketing on Twitter requires a bit of a shift in your...
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| Read more... |
| Wednesday, 17
February 2010 13:43 |
byJohn at
www.lilengine.com
This post assumes that you know what Twitter is (a place where you
can post 140-character microblog posts) and how to get an account
(Just go to Twitter.com and it will tell you how). Twitter is
becoming a more important in the world of SEO because now Google is
showing “real time” search results from there, as you can see in
the screen shot. When you see Twitter results in a Google results
page, they update in real time. However, there is a “pause” link...
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| Friday, 22 January
2010 23:47 |
 Real Time search has
been a major focus of many startups and search giants such as Bing
and Google. Twitter, Facebook, blogs, Podcasts, YouTube Videos, and
Flickr all have taken the user generated content to a whole new
level. This has put a lot of pressure on the search engine giants
to efficiently track/index content for their users. But, the rate
of content generation is so overwhelming that real-time social
search engines make more sense than the traditional methods of
searching for...
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Social Media Marketing 
