| Tuesday, 24 January
2012 21:23 |
 Your Facebook landing page (also known as your
“welcome” page) is the first thing people see when they come to
your Fan page. If a person goes to your Fan page and the first
thing they see is your wall, they are much less inclined to engage
with you or "like" your page than if the go to your landing page
first. The reason is that your landing page can tell them exactly
what you want them to do. You’re landing page can list an offer
that is more enticing because it is bright and...
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| Wednesday, 27 July
2011 09:35 |
 First and foremost, head on over to
the Facebook Insights landing page. If you’re an admin of any fan
pages or apps, you should already be quite familiar with this area.
If not, this entire process can be done with a few clicks and a
copy/paste.
In the top right corner you see the bright green “Insights for your
Website” button. Clicking on this button will bring up a dialogue
box. You’ll notice that, we’re doing nothing more than adding a
meta tag to your websites’...
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| Monday, 09 May 2011
13:48 |
 Channel Intelligence's Where to Buy
Facebook helps brands use the social network to direct consumers to
the retailers that sell their wares.
We’ve officially unveiled our CI Where to Buy Facebook, an
application to help manufacturers use the social media site to
connect potential buyers to retailers that sell their
products.
This joins our CI Boost family of products, which includes a
product-search tool used within Google and Bing; display
advertising; shopping engines used on sites...
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| Monday, 25 April
2011 11:45 |
 Great write
up from Paul Chaney of Practical eCommerce on the benefits of a
Facebook like.8 Reasons to Encourage Likes
Expression of Affinity. A Like is an expression of casual affinity.
It indicates the visitor has an interest in your business and wants
to hear from you. It's similar to someone opting-in to receive
email updates. This can lead to the building of more personal
relationships with customers and a greater degree of engagement
with them, as well.
More Engaged Users...
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| Saturday, 23
October 2010 22:21 |
Sysomos analyzed nearly 600,000
Facebook Pages to investigate usage patterns. This is the first
large-scale study of Facebook Pages, reporting on different aspects
of pages including popularity, amount of content posted, number of
fans, and categories.Page Popularity Distribution
The following graphs show the cumulative popularity distribution
for the nearly 600,000 Facebook Pages we analyzed. The facts:95% of
pages have more than 10 fans65% of pages have more than 100 fans23%
of pages...
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| Read more... |
| Sunday, 19
September 2010 21:51 |
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Social Media Marketing 
