| Monday, 17 May 2010
09:53 |
 By
Nathan Hangen
As a business owner or marketer, knowing the profile of your target
audience is extremely important. That’s step one, and all good
marketing campaigns rely on the fact that you’ve got this figured
out.
If you’re using Facebook for business, there are some powerful
tools at your disposal. Because Facebook has over 400 million
active users and is one of the most frequented websites in the
world, it only makes sense to use it to your advantage. Why buy a
Porsche...
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| Sunday, 02 May 2010
15:42 |
| Non-Profits on FacebookFacebook’s
official page with advice for non-profits on using Facebook.Using
Facebook for Your Non-ProfitFrom Techsoup: Helpful range of
resources for non-profits who want to use Facebook to connect with
their supporters including a beginners guide to Facebook, promoting
your cause on Facebook, and more. Also includes links to
outside resources.Facebook’s New Public Profile Pages: Good News
for Non-profitsFrom Wild Apricot Blog : Facebook just got a...
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| Sunday, 02 May 2010
15:34 |
 Edible Arrangements goal was to
drive awareness around their chocolate dipped fruit offerings. To
accomplish this goal, the approach was twofold. Edible Arrangements
aimed to expand the social footprint around it’s brand by building
the Facebook Fan base and consumer engagement as well as driving
interest and sales for the holiday season. The end result of the
30-day campaign was impressive – 170,000 news fans for Edible
Arrangements and a double-digit increase in sales relative to...
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| Sunday, 02 May 2010
15:13 |
|
Facebook Pages and GroupsFacebook | PagesOfficial
Facebook Page that walks you through the steps of preparing and
setting up a Facebook Page. Also links to Facebook Ads to find new
fans.Facebook Pages Product GuideOfficial Facebook PDF document
providing an overview of how to use the new Public Profile Pages.7
Tips To Getting Started On Facebook For New Businesses From Krishna
De’s BizGrowth News: Basics for new businesses who want to get
started with a Facebook Page to build their...
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| Tuesday, 27 April
2010 22:18 |
 If
you’ve already searched for some Fan Page inspiration and
undertaken the task of building a custom landing page for your
business’s Facebook presence, you may now be in the market for some
features that will further engage your fans.
A nice feature of the modern social web is that it’s modular. You
can plug in and customize pre-made pieces of software (often
created by other users or companies), and mix and match what works
best for you without a lot of technical know-how....
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| Tuesday, 27 April
2010 13:08 |
 By
Mari Smith
If you build a Facebook Page, will fans come? This is the great
hope for many businesses. However, fans do not magically appear
from the Facebook mist.
People must be lured to your fan page. And there are some good and
bad ways to go about doing this. In this article, I’ll share a big
myth and 21 ways to drive more fans to your Facebook fan page.
(Though Facebook recently changed the “Become A Fan” button to the
new, omnipresent “Like” button – and a fan page is...
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Social Media Marketing 
