| Saturday, 27
February 2010 19:59 |
 hare
Alison Driscoll is an interactive copywriter and social media
consultant who specializes in Facebook. She authors a blog at
alisondriscoll.com.
Facebook Pages may be taking the social network by storm, but they
can take time and technical skill to set up. When you need to
promote something quickly, or are looking to foster a stronger
sense of community, the more traditional Facebook Group is often
the way to go.
While not as fancy as Pages, Groups offer many of the same...
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| Friday, 26 February
2010 17:22 |
 by
Drew Hannush
Wow, sometimes you have to jump though about 100 hoops to find the
best way to do something in the web world.
All I wanted to do was have Facebook automatically import posts
from my blog. At first, I thought this was going to be easy.
I found the instructions on this site but I ran into some
problems. The Facebook page I want the updates to go onto is
a Business page (Fan Page), so the “Notes” technique is a bit more
convoluted. Then, it posts the items...
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| Friday, 26 February
2010 16:55 |
 Promoting a
blog through social networks is always a well mentioned tip by
every blogger. And this can be done in facebook by an option where
you can import your blog’s RSS into a notes section in
facebook.Using the Facebook help system, searching for things like
"RSS" produce no good results.
The trick is to know that Facebook considers your external blog
entries "notes", so to add it you can't just go to your profile and
change a setting or two, you need to go to your "Notes" section
in...
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| Wednesday, 17
February 2010 22:52 |
Posted by Nick
O'Neill on allfacebook.comOver the past couple years the
Facebook Pages and Groups products have moved closer together,
forcing marketers to ask themselves: which one should they use?
After writing a complete guide to Facebook Pages, we thought it
would be useful to highlight the core differences between Facebook
Pages and Facebook Groups. If you had any lingering questions, this
guide should completely clear things up for you!
What Are Facebook Groups?
If you don’t...
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| Wednesday, 17
February 2010 22:36 |
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There are more than 350
million users on Facebook. Here are five ways
top companies have managed to use that audience to their
advantage:Target’s bait and switch: With more than
660,000 Facebook fans, Target has a tremendous pool of
customers to draw from. The company’s capitalized by
engaging its buyers to promote its products. Example: Last
November, Target posted some of its holiday ads on Facebook, asking
customers to provide feedback. The conversation...
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| Monday, 25 January
2010 07:19 |
I have
been going over the September 2009 MarketingProfs survey of
business-to-business (B2B) and business-to-consumer (B2C) marketers
to see what are some of the more successful tactics that they are
seeing work on Facebook.
One thing is quite apparent is that tactics that work for the B2B
market will not necessarily work for those marketers who are
targeting the B2C market.
For those in the B2B space, the most successful marketing tactics
used on Facebook are creating a survey of...
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Social Media Marketing 
