Two out of five UK moms who used parenting forums said they bought a product based on a comment or review they saw there. Parenting blogs like Mumsnet were the most popular destinations for UK moms, followed by Facebook, individual blogs and Twitter.

The tactic B2B email marketers most want to improve on is getting content out to the right segments. Most use email marketing for customer acquisition and lead nurturing, pointing to the importance of making sure the right people are reading the content most useful to them.

The smartphone and tablet user base is rising quickly in Canada, but advertisers have still been hesitant to put ad dollars to mobile. According to a new eMarketer report, spending will rise as metrics improve and brands create innovative approaches to the channel.

  Tuesday June 18th, 2013 - Detroit, MI eMarketer’s Noah Elkin will be delivering a presentation titled “KEY DIGITAL TRENDS FOR 2013 AND BEYOND”   About eMarketer’s Detroit Breakfast Join us [...]

So far, public interest in a trio of controversies connected to the Obama administration remains limited. Republicans are following the stories much more closely.

By Drew DeSilver Yahoo! today confirmed that it’s buying 6-year-old blogging service Tumblr for $1.1 billion in cash. Who uses Tumblr? We consulted the recent report on social-media demographics from the Pew Research Center’s Internet & American Life Project to find out:  Only 6% of Internet users surveyed in late 2012 reported using Tumblr, versus two-thirds for [...]

By Andrew Kohut In the next several weeks the Supreme Court is expected to rule on the constitutionality of the requirement that several states, mostly in the South, get “pre-clearance” from the Justice Department before they make any changes to their election laws. The requirement was part of the Voting Rights Act of 1965, which [...]

Mobile devices are great tools for shoppers looking to get pricing information on products. But research shows that only a small percentage are actually making purchases on them with any frequency. Consumers are also taking advantage of shopping-specific apps during the path to purchase.

Research finds that six out of 10 consumers in the UK now own smartphones, with women accounting for a growing share of users. As smartphones become so common among the population, mobile behaviors are getting further ingrained.

With web users consuming content across TVs, computers, smartphones and tablets, publishers have had to adjust their displays for the multiscreen environment, and responsive design is a solution many are embracing. For advertisers, however, there are still questions about how to handle responsive design.