As support for gay marriage continues to grow, 72% of Americans say that legal recognition of same-sex marriage is “inevitable.”

As support for gay marriage continues to increase, nearly three-quarters of Americans say that legal recognition of same-sex marriage is inevitable, including majorities on both sides of the issue.

A new eMarketer report finds that US millennials—a diverse and digitally savvy demographic—shop with deals in mind, online and in stores. They often want to be in control of the purchase funnel, from using search heavily to being interested in working with brands to co-create products in some capacity.

This year, smartphones will reach more than half of all mobile users in Canada, according to eMarketer. With the devices in more hands, advertisers will begin to put more dollars towards the devices.

Computers, smartphones and tablets may be cutting into the audience for print magazines, but digital editions of magazines are seeing an increased readership, and as a result, advertisers are following. Over 200% more brands advertised on US digital editions plus print than on print alone, according to research.

With smartphones in heavy use in Sweden, marketers have overwhelmingly moved on to the mobile channel. More than 80% of companies use mobile marketing and most plan to make further investments.

For the first time in Pew Research Center polling, a majority of Americans–56%–say they now own a smartphone of some kind.

Mobile banking suits a good percentage of smartphone users in the UK, and mobile payments are also catching on among this group. Men were somewhat more likely than women to engage in mobile banking and payment activities, as were younger consumers.

In Brazil, mobile phones are driving the rapid expansion of the internet user base, with over half of the population going online via their phone. Coupled with expanding mobile broadband networks, a new price-conscious consumer base is seeking connectivity through mobile’s more affordable costs and pay-per-use flexibility.

More businesses are incorporating real-time analytics into their marketing activities, but levels of sophistication vary. Companies are most likely to use automation technology to push out online display ads, while segmentation is the most common use of analytics overall to influence consumer actions.