You know viewability is a big deal when rivals in a given space band together to promote a new open source standard around it. That's what's happening in online video, as TubeMogul has organized a group of fellow video ad tech vendors including BrightRoll, Innovid, LiveRail and SpotXchange to support a viewability solution for in-stream [...]

comScore released their April Video Metrix and the ad boom continues, as we saw yet another record amount of ads last month. Virtually everything stays the same from March in total videos viewed, unique viewers, and so on.

Unruly has found some interesting things out about video and the alcohol industry. Namely, they should be using it a lot more. Only four ads make up 97 percent of the entire social video market. Many brands are missing out on some great opportunities.

There are six types of video marketing that a business can use when attracting interest in a product. Which one works best for you? Do all of them work best for you? Are you that kind of video junkie? Read on, and discover a marketing strategy that works.

Revision3 and Discovery are launching a new digital network called TestTube. It has all the types of shows you'd expect from the geeky/nerdy set that help us learn more about our world and maybe even laugh in the process.

The self-regulatory group Network Advertising Initiative, whose members include Google, Yahoo, and AOL Advertising, has released a revised draft of a code of conduct regarding information collected from mobile apps. The updated code introduces new requirements regarding interest-based data collection and advertising. The proposed draft rules address types of information unique to mobile, such as [...]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, previously Client Partner at Razorfish. Big business first started to take digital seriously when, about five years ago, companies hired their first directors of digital marketing. Now there’s a [...]

Today, LUMA Partners gathered together ad tech executives near and far for its annual Digital Media Summit during New York City's Internet Week.  The agenda featured a content-rich day of discussions on the corporate development and strategy side of ad tech as opposed to the client side. Among the highlights was a keynote by Google's [...]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Corso, Vice President of Media Solutions at dunnhumbyUSA.  In Dr. Seuss’ The Butter Battle Book, the Yooks are separated from the Zooks by a wall, an arbitrarily drawn [...]

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Programmatic Out-Of-Home Signs on sticks – can you buy them programmatically? Xaxis thinks so. The WPP trading desk is adding out-of-home buys courtesy of sister company Spafax and its geo-based audience segments (with Vistar Media’s help – Digiday). The venues: “taxis, shopping malls, doctor’s [...]