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        <title>Digital Ad News</title>
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        <link>http://theinternetvision.com/</link>
        <lastBuildDate>Thu, 20 Jun 2013 06:54:37 GMT</lastBuildDate>
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            <title>Judy Greer is a Reluctant Web Video Star</title>
            <link>http://theinternetvision.com/index.php?option=com_content&amp;view=article&amp;id=144606:Judy%20Greer%20is%20a%20Reluctant%20Web%20Video%20Star&amp;catid=39:digital-marketing-news&amp;Itemid=44</link>
            <description><![CDATA[<a href="http://www.adweek.com/adweek/feeds/21" target="_blank">Adweek : Technology >> </a><br><img src="http://www.adweek.com/files/imagecache/node-detail/blogs/unknown-17.jpeg"  alt="" class="" hspace="7" vspace="4" align="left" border="0 width="450" height="253.297546012"" /><div align="left"> <img src="http://www.adweek.com/files/imagecache/node-detail/blogs/unknown-17.jpeg"  alt="" class="" hspace="7" vspace="4" align="left" border="0 width="450" height="253.297546012"" /> <p> Judy Greer has starred in movies like <a href="http://www.imdb.com/title/tt0268126/" target="_blank">Adaptation</a> and <a href="http://www.imdb.com/title/tt0337563/" target="_blank">13 Going on 30</a>, as well a <a href="http://www.youtube.com/watch?v=u1alISOTGfE" target="_blank">memorable turn</a> in Arrested Development. But since 2011, she's headlined Yahoo's Reluctantly Healthy, where she learns about diet, workouts and health from a variety of experts and personalities. She talked to Adweek about the show's fourth season, which just kicked off.</p> <!--break--> <p> <br /> <strong>Adweek: A lot of times you hear about a celebrity doing a Web show and it disappears. You’re in season four.</strong><br /> Greer: We’re about to do our 100th episode. Isn’t that crazy? What’s really interesting about this show is that the people are so different. My usual fans from movies or from Arrested Development have no idea that i do it. Or friends that I work with will say,</div>
<p><a href="http://theinternetvision.com/index.php?option=com_content&view=article&id=144606:Judy%20Greer%20is%20a%20Reluctant%20Web%20Video%20Star&catid=39:digital-marketing-news&Itemid=44">Read more...</a></p>]]></description>
            <pubDate>Wed, 19 Jun 2013 23:00:00 GMT</pubDate>
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            <title>Mozilla Moves Ahead With Do Not Track Browser</title>
            <link>http://theinternetvision.com/index.php?option=com_content&amp;view=article&amp;id=144602:Mozilla%20Moves%20Ahead%20With%20Do%20Not%20Track%20Browser&amp;catid=39:digital-marketing-news&amp;Itemid=44</link>
            <description><![CDATA[<a href="http://www.adweek.com/adweek/feeds/21" target="_blank">Adweek : Technology >> </a><br><div align="left"> <p> Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third party cookie tracking in its Firefox browser.</p> <p> Mozilla <a href="http://www.adweek.com/news/technology/ad-networks-beware-firefox-block-third-party-cookies-147513" target="_blank">first announced</a> its Do Not Track browser in February, only to back off in May saying it needed to do more testing. But that didn't stop a growing chorus of loud protests from the advertising community, which argued that the browser would choke off the ad-supported Internet. The Interactive Advertising Bureau's general counsel Mike Zaneis called Mozilla's browser nothing less than a "nuclear first strike" against the ad community.</p> <p> No date has been set for when Firefox will turn on the feature, but advertisers, which have been regularly meeting with Mozilla and were hopeful for a compromise, are already lashing back at Mozilla.</p> <p> "It's troubling," said Lou Mastria, the managing director for the Digital Advertising Alliance, which</div>
<p><a href="http://theinternetvision.com/index.php?option=com_content&view=article&id=144602:Mozilla%20Moves%20Ahead%20With%20Do%20Not%20Track%20Browser&catid=39:digital-marketing-news&Itemid=44">Read more...</a></p>]]></description>
            <pubDate>Wed, 19 Jun 2013 18:37:00 GMT</pubDate>
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            <title>Twitter Snags Local Social Discovery Firm Spindle</title>
            <link>http://theinternetvision.com/index.php?option=com_content&amp;view=article&amp;id=144595:Twitter%20Snags%20Local%20Social%20Discovery%20Firm%20Spindle&amp;catid=39:digital-marketing-news&amp;Itemid=44</link>
            <description><![CDATA[<a href="http://www.adweek.com/adweek/feeds/21" target="_blank">Adweek : Technology >> </a><br><div align="left"> <p> Spindle, a local discovery startup that offered users "<a href="http://spindle.com/" target="_blank">the best social updates</a>" from establishments in about a dozen North American metro areas, has been acquired by Twitter, the company <a href="http://blog.spindle.com/post/53383079449/spindle-joins-the-flock" target="_blank">announced Wednesday in a blog post</a>.</p> <p> "We’ve spent the past two and a half years building a product that helps you answer the question: 'What’s happening nearby right now?' Every time we’ve experimented and looked beyond local discovery, we’ve been amazed by the breadth and quality of content shared on Twitter. By joining forces with Twitter, we can do so much more to help you find interesting, timely, and useful information about what’s happening around you," Spindle wrote in the post.</p> <p> According to <a href="http://mashable.com/2013/06/19/twitter-spindle-acquisition/" target="_blank">Mashable</a>, ex-Microsoft engineers started Spindle, and the company raised about $2 million before joining Twitter.</p> <p> The acquisition means Spindle's staff will be moving from Boston to San Francisco</div>
<p><a href="http://theinternetvision.com/index.php?option=com_content&view=article&id=144595:Twitter%20Snags%20Local%20Social%20Discovery%20Firm%20Spindle&catid=39:digital-marketing-news&Itemid=44">Read more...</a></p>]]></description>
            <pubDate>Wed, 19 Jun 2013 17:40:00 GMT</pubDate>
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            <title>Baseball Legend Vin Scully Pinch Hits on Twitter</title>
            <link>http://theinternetvision.com/index.php?option=com_content&amp;view=article&amp;id=144596:Baseball%20Legend%20Vin%20Scully%20Pinch%20Hits%20on%20Twitter&amp;catid=39:digital-marketing-news&amp;Itemid=44</link>
            <description><![CDATA[<a href="http://www.adweek.com/adweek/feeds/21" target="_blank">Adweek : Technology >> </a><br><img src="http://www.adweek.com/files/imagecache/node-detail/news_article/vin-scully-hed-2013.jpg"  alt="" class="" hspace="7" vspace="4" align="left" border="0 width="450" height="253.297546012"" /><div align="left"> <img src="http://www.adweek.com/files/imagecache/node-detail/news_article/vin-scully-hed-2013.jpg"  alt="" class="" hspace="7" vspace="4" align="left" border="0 width="450" height="253.297546012"" /> <p> Long before the Internet and ESPN put every pitch and hit in your face and at your fingertips, Vin Scully's voice was the tenor of American baseball. For decades, beginning with the team's early days in Brooklyn, he gave radio listeners and TV audiences the play-by-play as the L.A. Dodgers tried to best other senior circuit teams. </p> <p> Scully's broadcasts transcended the evolution of the media by which folks enjoy their Great American past-time. First came radio, then TV. True to form, the now 85-year-old Hall of Fame broadcaster and three-time National Sportscaster of the Year is now taking over Twitter on behalf of the team he's been with for a remarkable 64 seasons.</p> <p> Tonight, beginning at 7 p.m., Scully will be tweeting via @Dodgers for the duration of the Dodgers' game against fabled long-ago rivals the</div>
<p><a href="http://theinternetvision.com/index.php?option=com_content&view=article&id=144596:Baseball%20Legend%20Vin%20Scully%20Pinch%20Hits%20on%20Twitter&catid=39:digital-marketing-news&Itemid=44">Read more...</a></p>]]></description>
            <pubDate>Wed, 19 Jun 2013 17:28:00 GMT</pubDate>
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            <title>Did You Move? Yahoo’s LocalWorks will Correct Your Address All Over the Web</title>
            <link>http://theinternetvision.com/index.php?option=com_content&amp;view=article&amp;id=144594:Did%20You%20Move?%20Yahoo’s%20LocalWorks%20will%20Correct%20Your%20Address%20All%20Over%20the%20Web&amp;catid=39:digital-marketing-news&amp;Itemid=44</link>
            <description><![CDATA[<a href="http://www.marketingpilgrim.com" target="_blank">Marketing Pilgrim - Internet News and Opinion >> </a><br><div align="left"> According to a 2012 study by Yext, $10.3 billion in annual offline sales are potentially lost from missing or incorrect information online. In my own travels I’ve seen profiles with old addresses, wrong phone numbers and dozens of mentions with the wrong hours. If your Google listing says you’re open until 5 on Sunday and [...]</div>
<p><a href="http://theinternetvision.com/index.php?option=com_content&view=article&id=144594:Did%20You%20Move?%20Yahoo’s%20LocalWorks%20will%20Correct%20Your%20Address%20All%20Over%20the%20Web&catid=39:digital-marketing-news&Itemid=44">Read more...</a></p>]]></description>
            <pubDate>Wed, 19 Jun 2013 17:19:00 GMT</pubDate>
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            <title>Brands Can Use Images in Facebook Comments, Too</title>
            <link>http://theinternetvision.com/index.php?option=com_content&amp;view=article&amp;id=144597:Brands%20Can%20Use%20Images%20in%20Facebook%20Comments,%20Too&amp;catid=39:digital-marketing-news&amp;Itemid=44</link>
            <description><![CDATA[<a href="http://www.adweek.com/adweek/feeds/21" target="_blank">Adweek : Technology >> </a><br><div align="left"> <p> Facebook created buzz <a href="http://www.theverge.com/2013/6/19/4445632/facebook-image-comments-introduced" target="_blank">earlier today</a> when it was revealed that it's rolling out the ability for consumers to insert images into comment threads. In a nod to sites like <a href="http://www.adweek.com/news/technology/tumblr-creative-director-rolls-out-new-ad-units-roll-149948" target="_blank">Tumblr</a> and <a href="http://www.adweek.com/news/technology/pinterest-adds-advertiser-friendly-features-149679" target="_blank">Pinterest</a>, it's likely going to make <a href="http://www.adweek.com/news/technology/facebook-updates-page-metrics-breaks-out-ptat-150474" target="_blank">Facebook</a> a lot more visual for its audience.</p> <p> What's more, brands are going to be able to respond to consumers' Facebook comments with images of their own, per a source close to the situation.</p> <p> It could make CRM and/or business-to-consumer engagement more "fun" on the social site, allowing companies to show more personality. It could make communication between marketing staffers and their Facebook audience a little more seamless (imagine an ecommerce firm simply posting an image that step-by-step explains how to return products). It will probably make for even more work for social media teams, already herding cats via the previously mentioned</div>
<p><a href="http://theinternetvision.com/index.php?option=com_content&view=article&id=144597:Brands%20Can%20Use%20Images%20in%20Facebook%20Comments,%20Too&catid=39:digital-marketing-news&Itemid=44">Read more...</a></p>]]></description>
            <pubDate>Wed, 19 Jun 2013 17:18:00 GMT</pubDate>
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            <title>Facebook Attempts to Make Page Insights More Useful</title>
            <link>http://theinternetvision.com/index.php?option=com_content&amp;view=article&amp;id=144582:Facebook%20Attempts%20to%20Make%20Page%20Insights%20More%20Useful&amp;catid=39:digital-marketing-news&amp;Itemid=44</link>
            <description><![CDATA[<a href="http://www.marketingpilgrim.com" target="_blank">Marketing Pilgrim - Internet News and Opinion >> </a><br><div align="left"> Click on the Insights tab on your Facebook Page and you’ll find a wealth of information. There are graphs and grids, percentages and mini bullhorns. So much data! And yet, every time I try to interpret the data, I come away more confused than ever. I’m a smart girl. I read. I ask questions. And [...]</div>
<p><a href="http://theinternetvision.com/index.php?option=com_content&view=article&id=144582:Facebook%20Attempts%20to%20Make%20Page%20Insights%20More%20Useful&catid=39:digital-marketing-news&Itemid=44">Read more...</a></p>]]></description>
            <pubDate>Wed, 19 Jun 2013 15:54:00 GMT</pubDate>
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            <title>Meet a Media Planner: Juli LeDoux of Digitas</title>
            <link>http://theinternetvision.com/index.php?option=com_content&amp;view=article&amp;id=144583:Meet%20a%20Media%20Planner:%20Juli%20LeDoux%20of%20Digitas&amp;catid=39:digital-marketing-news&amp;Itemid=44</link>
            <description><![CDATA[<a href="http://advertising.yahoo.com/rss/blogs/advertising/" target="_blank">Yahoo! Advertising Blog RSS >> </a><br><div align="left"> The beauty of strategy decks, social media know-how, and living the dream through karaoke Editor's Note: Our ongoing "Meet a Media Planner" series brings you up close and personal with search and media planners. Here’s Juli LeDoux, an associate director of connections strategy for Digitas in Boston, Mass. At NYU, Juli studied music business and [...]</div>
<p><a href="http://theinternetvision.com/index.php?option=com_content&view=article&id=144583:Meet%20a%20Media%20Planner:%20Juli%20LeDoux%20of%20Digitas&catid=39:digital-marketing-news&Itemid=44">Read more...</a></p>]]></description>
            <pubDate>Wed, 19 Jun 2013 15:44:00 GMT</pubDate>
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            <title>Newsy Officially Announces Partnership With MSN</title>
            <link>http://theinternetvision.com/index.php?option=com_content&amp;view=article&amp;id=144584:Newsy%20Officially%20Announces%20Partnership%20With%20MSN&amp;catid=39:digital-marketing-news&amp;Itemid=44</link>
            <description><![CDATA[<a href="http://www.adweek.com/adweek/feeds/21" target="_blank">Adweek : Technology >> </a><br><div align="left"> <p> <a href="http://www.newsy.com/" target="_blank">Newsy</a>, a fledgling mobile and online video news organization, <a href="http://www.prweb.com/releases/2013/6/prweb10816056.htm" target="_blank">officially announced</a> a partnership with MSN on Tuesday. But the companies have actually been working together since early this year, said Newsy President Jim Spencer.</p> <p> "We're really proud to have a prestige brand like Microsoft and MSN News as a partner," Spencer said. "It's just a great relationship all the way around."</p> <p> Once the MSN partnership was formalized, Newsy ramped up production, Spencer said, increasing its output by a couple hundred videos per month. Newsy currently produces about 20 videos a day for MSN, according to Spencer.</p> <p> The Newsy team, which consists of 35 full-time and 33 part-time employees, works closely with MSN, Spencer added, coordinating on everything from story suggestions to script approval. The companies have signed on to a two-year partnership, but "both parties seem very satisfied with the editorial quality,"</div>
<p><a href="http://theinternetvision.com/index.php?option=com_content&view=article&id=144584:Newsy%20Officially%20Announces%20Partnership%20With%20MSN&catid=39:digital-marketing-news&Itemid=44">Read more...</a></p>]]></description>
            <pubDate>Wed, 19 Jun 2013 15:01:00 GMT</pubDate>
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            <title>Facebook Now Has 1 Million Advertisers</title>
            <link>http://theinternetvision.com/index.php?option=com_content&amp;view=article&amp;id=144585:Facebook%20Now%20Has%201%20Million%20Advertisers&amp;catid=39:digital-marketing-news&amp;Itemid=44</link>
            <description><![CDATA[<a href="http://www.adweek.com/adweek/feeds/21" target="_blank">Adweek : Technology >> </a><br><div align="left"> <p> Facebook now has 1 million companies and brands advertising on its platform, <a href="http://www.reuters.com/article/2013/06/18/net-us-facebook-advertising-idUSBRE95H19J20130618?feedType=RSS&feedName=technologyNews" target="_blank">according to Reuters.</a> This figure represents active advertisers, meaning those who have advertised on the site in the past 28 days.</p> <p> A vast majority of these are small business owners, who often grow their local base via individual accounts and pages before becoming advertisers. The number of small businesses with Facebook pages is around 16 million.</p> <p> A base of 1 million advertisers means Facebook is able to specifically target ads to users who helpfully provide their location.</p> <p> "Once [Facebook] launched new ad products targeted to small businesses in the middle of last year, they were able to significantly accelerate their revenue growth," Brian Wieser, an analyst with Pivotal Research Group, wrote in a note to clients.</p> <p> According to eMarketer research, small advertisers funneled approximately $32 billion into online ads in 2012.</div>
<p><a href="http://theinternetvision.com/index.php?option=com_content&view=article&id=144585:Facebook%20Now%20Has%201%20Million%20Advertisers&catid=39:digital-marketing-news&Itemid=44">Read more...</a></p>]]></description>
            <pubDate>Wed, 19 Jun 2013 14:53:00 GMT</pubDate>
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